The 2014 New York Design Awards
May has been an exciting month here at the Lionesque Group. We had the honor of being named the 2014 finalist for the Marketing-Branded Experience New York Design Award for our work on the J.Hilburn: A Fortnight in Soho Pop-Up Store.
More on the Project: J.Hilburn, a dallas-based menswear brand, hired the Lionesque Group to conceptualize and oversee the execution of their NYC Soho Pop-Up, their first dive into a brick-and-mortar store. Their main goals were to test the New York market, increase brand awareness, acquire new customers, showcase their full offering to additional customers, and build out their NY personal stylists network.
Needing their two-week pop-up shop to feel as thoughtfully tailored as the customer they dress, and launch a lasting relationship with stylist and customers within a temporary timeframe, we tapped interior design company Home Polish to partner with us and in less than 2 months, we planned the vision and build out; and in 2 days transformed the space from a completely raw 1400 square foot space (shown above), to a menswear haven (below).
The pop-up included J.Hilburn's luxury menswear available from their Fall '13 line complimented by Swedish based Daniel Wellington Watches and Krrb vintage furniture. Custom fittings were available onsite, done by personal J.Hilburn Stylists, and guests could browse swatches and collections while sipping on Lexington Bourbon or Fred Water, and snacking on energy infused Perky Jerky.
J.Hilburn: A Fortnight in Soho was a great and very successful experience for all involved and we were truly honored and excited that it was recognized along side an elite list for the 2014 New York Design Awards.
Photography by Champion Hamilton
