Paolo Roldan, Corey Baptiste, Joel Meacock and Cedric Bihr by Dean Isidro for J.HILBURN FALL/WINTER 2016 CATALOGUE

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Paolo Roldan, Corey Baptiste, Joel Meacock and Cedric Bihr by Dean Isidro for J.HILBURN FALL/WINTER 2016 CATALOGUE
Cedric Bihr by Dean Isidro for J.HILBURN FALL/WINTER 2016 CATALOGUE
Cedric Bihr for J.Hilburn Fall/Winter 2016 Collection
blue impressions
Finn Jones wears a J.Hilburn suit with a Stephen F shirt and Dr Martens shoes for The Laterals.
Leading models Josh Wald and Armando Cabral front J.Hilburn’s spring/summer 2017.
J. Hilburn Returns to NYC to Offer A Shirt that Fits™
J.Hilburn, the world's fastest-growing custom menswear brand, is a company built on the desire for men to look and feel great in their clothing and prioritizes the need to create a personalized experience for each and every shopper. Featured this week on Bloomberg Businessweek, the WSJ and Men’s Health’s Magazine, J.Hilburn offers every man the opportunity to sport a shirt and a look that fits.
After A Fortnight in SoHo, the brand’s highly successful pop-up last fall, J.Hilburn has returned to New York to bring the same sophistication of custom clothing, the highest quality fabrics and craftsmanship, and a price point that is accessible to midtown Manhattan. This year, the pop-up is located at the Hatbox at the Refinery Hotel, a hotel known for its raw elegance and refined spaces and honored as one of New York City's Best New Hotels on Travel + Leisure's 2014 It List.
This #JHPOPUP in midtown will offer; a Gift Guide Wall curated by Men's Health Executive Fashion Editor, Brian Boye, personal in-store fittings and styling appointments, and the entire Fall 2014 J.Hilburn collection including:
• 150 custom shirting options
• Made-to-measure suiting and formalwear
• Ready-to-wear product including trousers, cashmere and wool sweaters, and outerwear
• Accessories including scarves, neckties, pocket squares, cufflinks, and more.
To kick off the official store opening, J.Hilburn hosted a VIP reception earlier this week allowing guests to have a first look at what the custom made pop-up has to offer. Described as a lush event by attendees, guests were able to immerse themselves in the life of a J. Hilburn man - from listening to live jazz music, to drinking old-fashioned bourbon whiskey. Here's what a few attendees had to say:
"The pop-up is great! Its location at the Refinery Hotel pieces everything together."- Monica, a top J. Hilburn Stylist from Dallas, Texas
"It’s very hard finding things off the rack that fits. Sixty percent of the time when I order something online, I have to send it back because it doesn't fit right. With J. Hilburn's made-to-wear model, it’s very convenient to be able to order online and know what I order will fit."- Jim Hopper, Co-founder, Fotofwd
"The vibe was phenomenal from top to bottom. I don’t like cold-selling; instead, I was able to sit down and talk to the stylist and have a conversation about the types of styles I'm interested in- like “oh yeah, I’ll get that belt, too” – Matt Pazaras VIP Biz Development, OneQube
Throughtout the pop-up, J.Hilburn is partnering with a curated selection of coveted brands including Uber, Lexus, J Brand Jeans, AG Jeans, DL 1961 Premium Denim, Blind Barber, Paul Evans Footwear, Balblair Whiskey, Balvenie Whiskey, Kings County Whiskey, Tap 357 and Perrier to offer special fiiting nights to the public and their private clientele.
Here is the 411 to Find your Fit:
What: J. Hilburn Pop-up
When: October 23rd -November 15th,
Hours: Monday-Friday, 9am-7pm ET and Saturday and Sunday 11am-6pm ET.
Where: Refinery Hotel's Hatbox at 63 W38th Street, New York, NY, 10018.
To learn more or to schedule your custom-fit appointment, please visit www.jhilburn.com/landing/popupnyc, or follow along on our social channels with #JHPopUp.
The 2014 New York Design Awards
May has been an exciting month here at the Lionesque Group. We had the honor of being named the 2014 finalist for the Marketing-Branded Experience New York Design Award for our work on the J.Hilburn: A Fortnight in Soho Pop-Up Store.
More on the Project: J.Hilburn, a dallas-based menswear brand, hired the Lionesque Group to conceptualize and oversee the execution of their NYC Soho Pop-Up, their first dive into a brick-and-mortar store. Their main goals were to test the New York market, increase brand awareness, acquire new customers, showcase their full offering to additional customers, and build out their NY personal stylists network.
Needing their two-week pop-up shop to feel as thoughtfully tailored as the customer they dress, and launch a lasting relationship with stylist and customers within a temporary timeframe, we tapped interior design company Home Polish to partner with us and in less than 2 months, we planned the vision and build out; and in 2 days transformed the space from a completely raw 1400 square foot space (shown above), to a menswear haven (below).
The pop-up included J.Hilburn's luxury menswear available from their Fall '13 line complimented by Swedish based Daniel Wellington Watches and Krrb vintage furniture. Custom fittings were available onsite, done by personal J.Hilburn Stylists, and guests could browse swatches and collections while sipping on Lexington Bourbon or Fred Water, and snacking on energy infused Perky Jerky.
J.Hilburn: A Fortnight in Soho was a great and very successful experience for all involved and we were truly honored and excited that it was recognized along side an elite list for the 2014 New York Design Awards.
Photography by Champion Hamilton