#jill puleri

[thinkvr]

Privacy? Not if you can get me what I need.

The percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%, according to an IBM study.

38% of consumers would provide their mobile number for the purpose of receiving text messages

32%  would share their social handles with retailers.

“Today’s consumer has been conditioned by multiple industries - from healthcare to travel - to expect personalized interactions across different channels,” said Jill Puleri, IBM Retail Global Industry leader.

(via Big data trade-off – consumers happy to share data but want value in return - Enterprise - | siliconrepublic.com - Ireland's Technology News Service)

[thinkvr]

Retailers that use cloud-based analytics and omni-channel commerce solutions will have the advantage this holiday season.

For example: Known for its "endless aisle" strategy, Moosejaw only stocks 4,000 to 5,000 product SKUs in its stores, while the warehouse used for fulfilling online orders holds about 120,000 product SKUs. Using mobile devices, customers and Moosejaw sales associates can stand in the store aisles and look at the breadth of product options, check warehouse stock and find desired items that can be shipped to the customer's home for free in only one or two days.

(check 1:00 and beyond in the video to see how Moosejaw employees have fun at work)

via The Cloud: A Holiday Shopping Miracle | Jill Puleri

[thinkvr]

Social shopping for millennials 

Retailers are even displaying social sentiment likes and dislikes on garment hangers. Says Jill Puleri, retail consulting lead at IBM, there's lots of innovation is going on to make stores into "playgrounds for millenials."

The Future of Retail: The Playground for the Millennial (by IBMSocialMedia)

[thinkvr]

See how magic hangers display 'likes' and 'dislikes' as well as clothes. (1:30 in video)

-- Jill Puleri, IBM Global Retail Leader, How to attract the next big shopper: the millennial

[thinkvr]

Last year we saw consumers waiting until after Thanksgiving dinner to start shopping. Now they're shopping all day long. Your iPhone is now your newest utensil at the dinner table; sad, but true.

--Jill Puleri, IBM, Cyber Monday Bigger Than Last Year, Starts Earlier, Lasts Longer.