#jit11

[shead980]

Wrapping Up MK 405

1) 

“Why has social media had such a powerful impact?”

Social media has had a powerful impact for many reasons. For one, every demographic can use it. Opinions are not limited to certain groups. Broad audiences in many age groups can make assessments on products. Second, social media is a powerful tool for advertising and gaining customer feedback. Companies can find general opinions on their product offerings for free. By a simple search, people can see what the general masses think about something/someone.

“Should companies allow executives or other employees develop personal brands as representatives of the company?”

Yes and no. Some companies allow their employees to develop personal brands based on events that happen within the company. For example, people at Bayer celebrated Bayer’s 150th anniversary by making songs and having competitions to make the best congratulatory videos. It was a great way to extend the brand to the employees to show Bayer’s value. Conversely, companies like Abercrombie and Fitch create bad press through their executive’s brand image. Mike Jeffries, A&F’s CEO, chastises bigger people saying they do not belong in their store. He creates a bigoted brand image for Abercrombie and Fitch as well as negative publicity about his company’s target demographics. 2)

“How important is personal branding?”

Rick Krentch, a social media marketing director at Luna & Associates said that personal branding is everything today. He said that we are basically our own company that holds a reputation. He says young professionals must be proactive in making our brand the strongest it can be so others see us as an asset.  3)

The question; “What will the Internet look like three years from now? Ten years from now?” is tough to answer. Our world has changed drastically in last ten years with the introduction of social media. With advances in technology, it is hard to say how the internet will adapt to our changing lifestyles. Looking forward to seeing you in class on Monday! (We will spend the class time working on your class presentation for Wednesday.)

[pantasticwonder]

Three Small Reflections on Social Media Marketing Perspectives

1) If I had to choose one question to answer, it would be this:

            Why has social media had such a powerful impact?

In today’s world, social media has advanced in many ways. We can now, whenever we feel like it, head onto our electronic device and look up whatever is pertaining to us at a peculiar moment (at least those with outside WiFi assistance). We can make reviews at an instance on whether something was good or bad. Either way you look at it, social media has a powerful impact over how consumers can look up information quicker, and give feedback to other potential consumers. With all of the technological advances that has been made over the last decade, it has been more efficient for companies to promote their ads to their loyal consumers and to potential consumers.

2) I decided to go ahead and ask this question:

      What would you consider to be the best social media campaign ever run?

I got my response via a user on Reddit through the AMA section. Their answer was the 2008 presidential election, and their reasoning behind it was that it rallied a huge number of people and got them to get up and vote by primarily using social media, they were able to send a clear message to a large number of people, it invoked a response that took effort, and people still hold an opinion based on that campaign six year later. Their experience within the realms of social media marketing is more than likely a regular user, someone with actual experience. 

3) If I had to choose one question that was too difficult to think of an answer for, it would be this:

            What will the Internet look like three years from now? Ten years from now?

The reasoning behind this is that there is no limit as to what the Internet can be within a decade. We’ve seen so many changes that we’ve never thought possible could work. They keep on advancing, making connections faster and smoother, and everything is becoming more efficient. Sooner or later, we’ll get to a point in where we have nowhere else to go; it’s a real thought to have. Maybe this is the reason why I cannot come up with a good answer; it’s because everyone is going to have different opinions on where they see the Internet improving over the next decade. It's also such a wide opinion; everyone can have millions upon millions of reasons on what could happen, and to me, it's hard to think of a logical answer based on past successes and failures.

[maryjfischer]

Take Aways from Social Engagement Technologies

Jit 11

  1)  Why has social media had such a powerful impact?

Social media has such a big impact because it reaches so many people via one (or many) outlet. It makes it easier to leverage new consumers, especially with reaching out on a global level. It also helps monitor the demographics of your customers and it is easier to mine consumer data. Social media also help track what content creates hype from the customers. This in turn creates more customer loyalty and brand awareness. Interaction between the brand and the consumer is also very easy to create, which in turn makes easy word of mouth marketing. It is also a lot cheaper than sending print ads or signing up for tv ads.

  2) Is social media something that small companies and entrepreneurs can take advantage of, or is it mostly for large players only?

I had email my uncle who has his own landscaping company how he handles his marketing and advertising. His response was, “No matter what the company size is, the main concept of a business big or small is to please customers and bring in more profits than spend. The main objective of social media marketing is to spread the word about your company so bring in more potential customers. If a larger scale company implements it, it should be even easier to implement with a smaller company. I am looking to implement more social media advertising for my business as it is a cheaper and very easy to show off the work you perform so others can see it and hopefully inquire about our services.” –Mark McLoughlin, McLoughlin Lawn Services

  3) What will the Internet look like three years from now? Ten years from now?

I believe this is a hard question to answer because it is so hard to predict the future, especially within the realm of technology and the Internet. New technology is constantly being created that will change the game of marketing and advertising.  It will be interesting to see what is developed and who it will effect the most. Will it give more power to the consumer, the company, both?