#joan benoit samuelson

[goshyesvintageads]

Nike Inc, 1988

[goshyesvintageads]

Nike Inc, 1984

[runiround]

Pegasus 37循序漸進再創新 成就跑者最穩定可靠的支持力量

美國馬拉松知名選手Joan Benoit Samuelson 一直很信賴Pegasus跑鞋，甚至在2008年穿著Pegasus完成了在波士頓的一場關鍵賽事。Pegasus已陪伴她超過30年。  在這之前，她選擇的是Daybreak、Odyssey和Althea等經典跑鞋進行訓練。而讓Joan Benoit Samuelson最終選擇Pegasus的原因在於，這雙跑鞋可以滿足她的各種需求，舒適貼合、出色回彈、輕盈質感及持久耐用，讓她可以在挑戰中脫穎而出。

Joan Benoit Samuelson提到該系列跑鞋不斷升級革新的價值。“Pegasus不斷升級改良設計和功能，但所有的改進都是循序漸進的。如果想成為更專注的跑者，就需要用這種循序漸近的方式進行訓練。在我的跑步生涯中，當我對目標感到不確定、自我懷疑時，Pegasus帶給我穩定可靠的支持，是我日常訓練靠得住的夥伴。”

1983年，Nike Pegasus跑鞋問世，目的在於“服務每一位跑者”。多年來保持著值得信賴的品質，廣受跑者讚譽。Pegasus 37跑鞋 根據運動員的回饋 ，在設計鞋領時，在跟腱處仍留有更多空間。每次對Pegasus跑鞋的更新，跑者受益和設計重點仍在於改善舒適度和貼合性。 基於跑步皆以中足著地原理，Pegasus跑鞋的設計師將全掌Zoom Air氣墊替換為前掌ZoomAir氣墊，比Pegasus 36 中的Zoom Air氣墊整整厚了兩倍。全新Zoom Air氣墊透過與React泡棉的有效結合， 升級的中足系統使鞋帶更加貼合雙足。 半透明鞋面帶來羽毛般的輕盈外觀，而側面的配色著重突出了前掌的Zoom Air氣墊，讓整體的呈現輕巧而簡約。

歷經多次重大科技革新——循序漸進的反覆運算升級——逐步提升市民跑者及菁英跑者的跑步體驗。其關鍵在於對細節處的不斷精進：每一代升級革新都不是大刀闊斧的改造，而是與跑者循序漸進地共同進步，全新Nike Air Zoom Pegasus 37跑鞋也將一如既往地成為跑者信賴的夥伴。

◎ 延伸閱讀：NIKE AIR ZOOM PEGASUS 36 承載著對疾速力量的渴望

◎ 更多跑步運動第一手訊息，歡迎加入 RUNiROUND慢跑俱樂部粉絲專頁

[zeekmag]

四種全新思維、Nike為女性球鞋展望不凡未來！

四十多年來，Nike長期致力於為女性運動員提供服務，包括具有反叛精神的長跑運動員Joan Benoit Samuelson（第一位奪得馬拉松金牌的女性）和創造紀錄的網壇傳奇Serena Williams（23座大滿貫冠軍得主）。許多明星運動員與Nike攜手同行，在籃球場、田徑賽道和足球場等各個運動領域走上巔峰，他們每一位，都在運動領域為女性拓寬發展的可能性。 (more…)

View On WordPress

[goodallan]

Press Release

In two hours, 24 minutes and 52 seconds, Joan Benoit Samuelson ignited a revolution. The year was 1984, the location: Los Angeles, the event: the first women’s marathon in the history of the Games.

The victory definitively decimated obsolete notions that had previously limited women’s running to 1,500 meters: the belief that women weren’t physically capable of enduring such distances. The race itself paid off years of campaigning for the inclusion by the IRC: the International Runners Committee, created by a group of female runners who were supported by Nike.

Samuelson’s Los Angeles performance, coupled with the slogan she lives by: “There is no finish line,” also inspired the company to continuously evolve its efforts to support and celebrate female athletes across all sports. Over the years, Nike’s dedication to these athletes has constantly grown, from the creation of the NikeWomen’s runs, then an international race series that expanded the movement worldwide, evolving into the NikeWomen community – more than four million global athletes who run and train together, motivated by a shared mindset and commitment to pushing their limits.

The Nike Beautiful X Powerful Collection celebrates this evolution, starting with that seminal Samuelson win.

This slideshow requires JavaScript.

Nike’s first footwear collection inspired by female athletes and their boundary-breaking accomplishments, the Nike Beautiful X Powerful Collection rethinks four Nike footwear icons and imbues each with that aforementioned trademark “There is no finish line” declaration. It also showcases a speed-stripe, jacquard-woven material that is inspired by the winning lap and iconography of Samuelson’s race.

All photos and content courtesy of Nike Philippines and EON Marketing.

Nike Beautiful x Powerful Collection Press Release In two hours, 24 minutes and 52 seconds, Joan Benoit Samuelson ignited a revolution. The year was 1984, the location: Los Angeles, the event: the first women’s marathon in the history of the Games.

[grafini]

Joan Benoit Samuelson runs marathon in Olympics taking a huge step in women rights despite men's ridicule.

[startrekker-runner]

Joan Benoit (now Samuelson) winning the first ever Olympics Women’s Marathon, 1984.