Dec 28, 2015
This Bike has MS
This Bike has MS - designed for discomfort @msgetinvolved @MelbourneCycle @greygroupaus @miknchox
MS, an not-for-profit organisation in ACT, NSW and Victoria, Australia, has launched “This Bike Has MS”, an integrated advertising campaign in which the debilitating symptoms of multiple sclerosis (MS) are hidden inside a bike. Hosted online at thisbikehasms.com, the campaign features a specially designed bike. The frame has been buckled and the wheels deliberately bent, teeth have been sheared…
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