Welcome Welcome Welcome back!
This week was intense. Educationally, emotionally, physically, and drinking-ly (drinking-wise?). The theme for the program this week was marketing and prototyping and let me tell you something: it can be very difficult to create a prototype of a product when you have very little money, resources, and expertise. And I suppose that is the point -- start-ups do not have a lot of money or resources so it is essential to be as efficient as possible with the resources you do have. At least I'm pretty sure that's what the point is: otherwise we're just spending money. However, I digress. Let's get into this week.
This week, in addition to prototyping your product, the team was also tasked with formulating a marketing strategy. So we decided our best bet was social media: everyone is on it all of the time and our target audience is college students and young adults. That being said, please follow @theloungepopup on Instagram! The bio has a link to our website so please check out if you're interested!
We also continued experimenting with mocktails this week and we had a breakthrough! Our favorite recipe so far according to our team and everyone who has tested it: the gorgeous mocktail "Mama Knows Best". It's amazing what some college students can create with orange juice, orange syrup, sprite, mint, pomegranate juice, and black currant syrup. Behold:
We debuted this drink at the business expo on Friday where all the teams had the chance to walk around and see other teams projects and practice pitching their start-ups to friends and staff members at EIA! Our team had a great day and everyone loved our mocktail. So it was amazing week for business but it doesn't come close to the fun we had outside of business this week.
This weekend we spent exactly 24 hours in the city of Lisbon, Portugal which is about a 3 hour bus ride from Porto. Lisbon was a massive city and had a very different energy from Porto. We arrived at 10:30 pm Friday night and proceeded to head out to Bairro Alto: a half-mile square block of streets filled with bars and nightclubs and is well-known as Lisbon's nightlife district. Unfortunately I didn't take a lot of pictures in Bairro Alto, only lots of drunken videos that are over a minute long so I want to spare everyone reading here but trust me it was one of the best nights out I've ever had.
Then we spent the rest of Saturday in the beautiful town of Sintra which is about a 40-minute train ride from Lisbon. We really enjoyed the gorgeous little town and then explored the castles that Sintra is famous for!
Finally, we arrive at my favorite part of the Porto trip so far. On Sunday, my friends and traveled with a tour guide to Peneda-Geres National Park. I cannot say enough how this tour was one of the best experiences of my life and I've never seen or done anything quite like it. We hiked and then swam in the azure blue and green lagoons of the park before having the most delicious traditional Portuguese lunch at restaurant with scenic views of the mountains. I could talk for hours about how amazing this place was but instead I think I'll just drop a bunch of pictures and let them speak for themselves. That's all of the updates I have for this week so if you actually read this far, I appreciate you and hope you're doing well. Hopefully these pictures are motivation enough to make you want to visit Porto and Portugal! See ya next week!
Entrepreneurship in Porto, Portugal