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Studio promotional photo for '$1,000 a Touchdown' in 1939.
What are the creative industries?
- The idea of the 'creative industries' seeks to describe the conceptual and practical convergence of the creative arts (an individual talent) with the cultural industries (mass scale) in the context of new media technologies, within a new knowledge economy for the use of newly interactive consumer citizens.
Creativity caught the imagination of politicians and policy matters who wanted more jobs and GDP. The idea of creativity and the creative industries is a recognised driver of growth, being the fastest growing sector in the UK.
No definition of creativity is straight forward, or universal.
There are many ways to be creative, you may not realise that you are a 'creative practitioner' but there are many forms of being involved in the C.I.
Creative Practitioners - Celebrated solo author - Collaborator - Consumer - looking, buying. - Hybrid manager, no specific forte - Facilitator, create things for the environment/public. - Conceptual thinker - An inventor, creative thinking behind idea. Job roles vary, they do not strictly keep to painters, sculptors, graphics designers etc. A creative practitioner can be a chef, a scientist, a marketer. Anything that requires you to think creatively, makes you a practitioner. However this has not always been the case, nor universal; this modern form of creativity and art began 200 years ago in europe. Prior to this, medicine and sport was seen as creative.