#johnsonsbackyardgarden

[typearmy]

Designed specifically for use by Johnson's Backyard Garden, this typeface is evocative of geometric – square, sans serifs. The weight varies as one, bold stroke gives way to several, slim strokes.

Ryan Rhodes & Caleb Owen Everett of Land designed this logo and identity for JBG — an Austin-based backyard garden turned community supported agriculture operation (CSA). Variations of the logo and the font are used in EDG, packaging and other forms (above you see them on a banner and a label for carrots). Customers at farmer's markets and organic food enthusiasts are the target markets for this operative. It is a break from the stale, corporate design you see in most grocery stores or a bold nod versus the whimsy of most organic product brand packaging.

Like previously mentioned, the bold, geometric takes on a square sans serif are an invited break from the monotony of most of the product packaging we find in farmer's markets. It is functional in that it is eye-catching and it's form is also artistic. The treatment adds the human touch to an otherwise cold aesthetic.

I enjoy the bold and contrasting features of this font and logo. The textural elements elevate the forms and create a whole new aesthetic vibe. The geometry theme is always a pleasure to bored eyes!

[mapsandraps]

Where Does Your Money Go?

(via JBG)

Hey readers!

How much thought do you put into what you spend, and where you spend it?

Jen shared a great post this morning on Purse & Clutch about the intentionality of our purchases and also introduced me to the CSA (Community Supported Agriculture) boxes at Johnson's Backyard Garden. They set up shop at the farmers markets around town but I never knew that they offered this for Austin residents! 

As an active yelper, receiving bad or less than standard service at a restaurant influences how likely I'll return or even recommend that others visit. I realized when it comes to buying anything, I generally decide through price, convenience, or aesthetic appeal, hardly considering the practices of that business or their values. I'm learning about putting more thought into what I buy. 

Yesterday I was chatting with my friend Tiffany on what portion of our income we dedicate to certain expenses, and what's even wise to give in light of being financially responsible. Budgeting is tricky and so unique: what's considering "financially responsible" can be different for everyone, let alone those who have thought about it!

My questions for you are: Where do you spend your money? Is it a habit out of convenience, and when you look at your spending at the end of the month, are you happy with what you see? 

If someone were to look at your budgeting, could they tell what is important to you? 

--Maps

[scottdavidgordon]

Cheddar Cauliflower. #jbgorganic #johnsonsbackyardgarden #organicfarm (at Johnson's Backyard Garden)