#jonahperetti

[beyondthehorizonseries]

Buzzfeed co-founder Jonah Peretti analyzes the rise of fake news.

[socialmediababe]

A creative idea plus a fresh #network is the best way to go from zero to millions - #JonahPeretti #SocialMedia

https://plus.google.com/+Socialmediababe/posts/WzMfuHJWbZ6

[bruvu]

In some cases, there’s things that aren’t even measurable. Like maybe just having tech, edit, and business teams communicating effectively, is more important. The lines might be more important than the dots.

Jonah Peretti, 2014

  interviewed by Felix Salmon in Medium

  quoted by Caroline O'Donovan in Nieman Lab: Inside Jonah Peretti: On Lacanian psychoanalysis, not wasting time on the mediocre, and the God metric Nieman Journalism Lab

  Note: network, relationships

[bruvu]

PERETTI: Well, I think that we’re seeing a shift in the media industry where communication is starting to replace content. That people talking to each other or sharing with each other — whether it’s on Facebook or Twitter — is becoming an alternative to just consuming static content that you receive from someone else, that is written by an author or someone you don’t know. And so I think people on BuzzFeed share a piece of content not purely for the content but because they want to share an emotion with someone. So, you know, you’ll share a post like “Things That Will Restore Your Faith in Humanity” to share a positive feeling with someone, or you’ll share cute kittens. People say the Internet’s made of cats. The reason isn’t because of cats, it’s because people like to have an emotion where they say aww all at the same time. And that’s what you’re able to do when media becomes a way of communicating. I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that’s a big part of what e-mail’s about as well.

Jonah Peretti, 2013

Reported by Jesse Ashlock, In Conversation | Miranda July and Jonah Peretti on Reading Other People's E-Mail - NYTimes.com

[pinkpopsoda]

publishers who want to their content to go viral need to stop thinking about it as “information to get into people’s heads” and more as “an excuse for social action”.

(...)

He also talked a bit about how these ideas have influenced BuzzFeed, which operates a site for viral contentand also offers tools for publishers to measure viral lift. The company has really focused on viral lift as the new measure of success, rather than straight pageviews, Peretti said. And it takes the social idea even further in a redesign that he previewed today. Instead of dividing the content into traditional topic areas like “politics” and “sports”, it’s divided by users’ reactions: “LOL”, “OMG”, “Fail”, and so on.