Hyper-Matrix by J o n p a s a n g for the Hyundai Motor Group.
I haven't blogged much lately but I haven't had a whole lot to blog about, nothing I've seen at the moment has really been all that awe-inspiring to me. I've also been on a 8 week placement at FOAM which has kept me busy and is sadly coming to an end, I've really enjoyed the time I've spent here and would love to come back someday. Their client base always allows a lot of room for creativity in different fields and the staff are genuinely top notch decent people.
Anyway, Hyper-Matrix, a pretty simple idea brilliantly executed on a large scale. Just foam blocks moving in an out in a sequence at the right time to create 3D imagery. In my head it works similar to a dot matrix screen, either on or off which probably means binary would be an easy way to code it. It looks great and can be used to create multiple different installations which you can guarantee will always amaze and engage people around it. I'd love to see it to get an idea of it on scale but the video does a pretty good job of showing it by including the audience.
Obviously in this instance it's being used for corporate reasons which doesn't become to apparent until the end, the car is a little bit cheap but I don't think it sullies the work too much with it's presence.
I first encountered this in The Fox is Black where it is stated that is uses projectors (which is more obvious in the making of video attached below) but I personally can't see them being used to their full potential in the promo video, I feel the projectors could be used to create a more sensory experience though it is hard to strike a balance between too much and not enough and at the moment it has a more natural feel to it.
Would definitely love to try my hands at making this kind of thing!
Making of