#jonathon gardner

[lordoftheringsmusical]

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Jemma Rix performed an acoustic version of "Wonder" from The Lord of the Rings: A Musical Tale on ABC Radio Sydney today, accompanied by Jonathon Gardner (guitar) and James Frampton (bouzouki)!

You can listen to the whole episode of TGIF, presented by Charlie Pickering, here; the LotR Musical section starts at 26:55. (a video clip of the performance | cover image)

[lordoftheringsmusical]

Jemma Rix performed an acoustic version of "Wonder" from The Lord of the Rings: A Musical Tale on Kiss92 Radio Singapore on Wednesday, accompanied by Jonathon Gardner (guitar) and James Frampton (bouzouki)!

This performance was part of an interview with Jemma, which also featured Laurence Boxhall (Gollum); you can watch it here.

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Need-to-Know Digital Marketing Trends

Not even the best of the best can predict what will be popular and trending in digital marketing in the future. For most of us we have to pick and choose and jump on the bandwagon created by innovative companies and products (namely Apple and Amazon). In the article, "5 Huge Digital Marketing Trends You Can't Afford to Ignore," by Jonathon Gardner, he gives us some insight on five digital marketing tools that all marketers should be aware of to stay ahead of the game in the ever-changing industry.

The first is Location Services. These apps and programs can help you find consumers and provide them with quicker and more relevant services. There is discussion around whether or not locating services are an invasion of privacy - but a digital media marketer who wants to be in the loop should know how to make use of these.

The second tool is New Ad Formats. A smart marketer will look beyond the current types of advertisements available today to try to find the ads of the future. One should definitely try to avoid flashing ads!

User-Generated Curation (UGC) models "...can help brands become relevant to consumers and provide the next great opportunities for marketers."

The fourth trending tool is to Advertise by Format, use the built in functions of the widely used tablets, smartphones, etc at your creative disposal. 

Lastly, focus on your customer with Integrated Marketing. Your customer is always number so keep that in mind - use technology and social media but make sure it is relevant and that its delivering what the consumer wants, needs, and expects of your business and products.

I found this article extremely informative. Keeping on the forefront of the social media trends is essential to keeping up with the changes in the marketing industry. I liked that the last trend Gardner mentioned referred back to the basics. As much technology is out there a marketer has to ALWAYS keep their customer in mind, afterall they are the ones keeping you in business.