The significance of the social layer, Rangaswami says, is that people – at least, social network users – are already used to managing feeds of information in this pub-sub fashion. “You can filter by following and unfollowing any person, document, product or app.”
Rangaswami is of the view that the term ‘Internet of things’ focuses too much attention on the things, the hardware. “People are still thinking about the things because so much of the industry comes from a hardware background,” he says. “Anything [new] that comes along is just another reason to sell more devices.”
Instead, he proposes the phrase ‘Internet of concepts’ to reflect the fact that network-connected devices will just be one of many sources of real-time status updates, that can be filtered by the user on social platforms and fed into automation systems.