Feb 2, 2019
Juici!
This thin-skinned! Long-lasting! Wenatchee-born! Honeycrisp/Braeburn! Hybrid’s name ends with an exclamation point! But don’t be fooled by the failed Olympics logo that brands the Juici! DeliteTM...it’s just not that exciting. With a nice crunch and an OK taste, the Juici! is the Hillary Clinton of apples. It wants to be your favorite SO BAD, but unfortunately for everyone involved, just feels like it’s trying too hard.
**Major points off for Juici! suing small-town apple growers in New England for trying to rebrand their Jonagold as the JuicyGold. You don’t own the word Juicy. Don’t get mad at other apple growers because you chose to spell your apple name like an over-the-hill marketing exec trying to appeal to Millennials.