Atlantic Records Executive #JULIETTEJONES WITH SINGER #GINUWINE AND THE LATE #AALIYAH "My first artist at my very first job as the [mid-Atlantic regional promotion director] was Aaliyah. She was shy. And she was a true artist who really respected artistry.” #AaliyahDanaHaughton #AaliyahHaughton #atlanticrecords #liyah
Director of Oscar nominated ‘Mudbound’, Dee Rees enlists our girl and fellow composer Juliette Jones for Oscar's Samsung ad
With Juliette also featured performing violin, the Dee Rees directed ad debuted during the Academy Awards and also boasts well known faces including Insecure’s Issa Rae, Thor: Ragnarok director Taika Waititi, and Fresh Off the Boat’s Constance Wu, as well as up-and-coming creators.
Art like life is all about collaboration - like minded individuals coming together to create change and shift the narrative through different mediums..
(*Composer Juliette Jones)
Seamlessly weaving advice from more well-known creators alongside up and coming ones, the commercial argues that a certain level of acclaim does not make your advice more valuable than someone else’s. Your drive and willingness to create does.
(*Director Dee Rees and Cinematographer Rachel Morrison)
Art like life is all about collaboration - like minded individuals coming together to create change and shift the narrative through different mediums. I had the huge honour of collaborating with New York violinist and composer Juliette Jones who assisted me in Asia with orchestral arrangements for The Beijing Philharmonic Orchestra>. As an avid performer and highly sought-after musician, founding her own string production company, Rootstock Republic - Jones has been enlisted by everyone from Oscar and Grammy winner Hans Zimmer, to Stevie Wonder, Franc Ocean to Pharrell Williams, Jimmy Fallon and yours truly. Check out our interview with the wonderful Miss Jones below:
(*Exciting times ahead - NY fun with Juliette Jones)
What’s the best advice you’ve been given?
It’s a tie: “Trust your gut; it’s your God-voice” and “Listen with your mouth closed.” Living in a city like New York where you’re surrounded by abundance–of just about everything–it’s really a crucial part of my sustainability to be able to get quiet and really listen when there’s so much physical noise, mental chatter and energetic stimulation. And inside of that reality, there’s the beautiful and sometimes tumultuous “everydayness” of being an artist in a city like NY. There’s a pre-conceived notion about being in a cut-throat environment; and while the city is not devoid of that, the presiding reality is that the community you build around you really helps to shape your experience. My community affirms and inspires the necessary stillness and quiet and God-voice intuition. To be honest, sometimes it really feels like a “superpower” to be able to get quiet enough to really ‘hear’ and feel what’s “right” in a given moment. Especially if I have to make big decision, my default is to retreat to create a sanctuary where I can think without distraction or unsolicited input.
“I don’t exactly fit the status quo–and never have–and that has always compelled a lot of curiosity.."
(*Ebony & The Beijing Philharmonic Orchestra)
What is your proudest achievement in work?
I’m proud of every step on my path. I say that because we’re not socialized to celebrate process and small steps. It all counts and was ordered for me to arrive exactly where I am right now. I’d say that founding my own string production company, Rootstock Republic is currently my proudest achievement. The incredible work that we’re doing, and the legacy that we’re working so hard to etch for our children’s children’s children. The company is comprised of 20 and 30-something year olds who are equally dedicated to thinking beyond the scope of the present. And the vision that seeded the company was really an imagining of something that I always believed was possible but didn’t see enough of–creating more space for innovative, provocative, ground-breaking, versatile string players of color. It was kind of a gamble, but one I couldn’t afford not to bet on.
“The freedom to create, to disrupt, to shift trajectory..”
A Black woman, Classically-trained Violinist from the predominantly white suburbs of Buffalo, NY founding her own string-based company? I’m laughing just saying it aloud. Let’s just say, I don’t exactly fit the status quo–and never have–and that has always compelled a lot of curiosity. But, trusting my intuition and having the unmeasurable support of my sister, Anaxet Jones (also the company’s legal consultant) and best friend, Jarvis Benson (Principal Violist, Client Consultant, Personnel Manager)–both Executive Members of the company–has created a wide launchpad for the success we’ve garnered since Rootstock’s founding in 2014. We have worked in film, music, video games, dance and theater; and have partnered with some incredible institutions like Red Bull, Apple, Interscope and Tidal; and worked in collaboration with groundbreaking artists like Aretha Franklin, John Legend and Janelle Monae.
“Like, really, what will the result of our efforts, our output, our current impact look like in the next 50 years?”
(*The Beijing Philharmonic Orchestra)
What do you most dislike about contemporary culture?
This is easy and my answer is short: A general sense of entitlement and lack of cultural accountability. The draw towards instant gratification, political complacency and narrow social advocacy for human rights outside the shape or scope of our own personal needs and interests. Our ancestors taught us so much, equipped us with so many tools and left too many lessons for us not to do better than we currently are. We need to think of the bigger picture, future trajectory; we need to operate from a position of legacy. Like, really, what will the result of our efforts, our output, our current impact look like in the next 50 years?
“We’re living in a time of heightened creativity and innovation, and that’s really inspiring to be a part of and to bear witness to..“
Whats your favourite city?
I’m a proud New Yorker. I’m from Buffalo, NY to be exact, went to college in Baltimore and have gratefully traveled the globe; but NYC, Harlem in particular, has been my home for almost 10 years and no matter where I go, it still has my heart. The spirit, the creativity, the innovation, the grit, the community, access to resources, sense of fearlessness here–there’s really no place else quite like it. There’s a sense of wonderment about this place that I’ve never experienced anywhere else. It doesn’t mean NY doesn’t have her moments, because sometimes she really tries it (lol), but I feel like I’ve reached a place of balance in my relationship to and with this New York City
What do you like most about the age we live in?
The freedom to create, to disrupt, to shift trajectory. The access to information is a powerful tool in the right hands. We’re living in a time of heightened creativity and innovation, and that’s really inspiring to be a part of and to bear witness to. May it all be for the good of our communities, our planet, and the legacy we’ll respectively leave behind.