#justhebeginning

[freemefrommymisery]

This will now my writing blog. I will write stories and also write poetry in this blog. I would like to share my writing to the world some way or another.

[csthrive2018-blog]

Make, Believe.

On May 28, 1991, at the Consumer Electronics Show in Chicago, Sony proudly revealed that it was working with Nintendo to create a version of the Super NES with an in-built CD drive. The two Japanese companies had been working together in secret on the project, tentatively titled the Nintendo PlayStation.

But behind the scenes, all was not well. Nintendo had become increasingly nervous about Sony’s intentions, fearing that it wanted to use the project to muscle in on the games business. Nintendo’s paranoia was justified. Ken Kutaragi, the Sony engineer who initiated the whole project, saw the partnership as the first step to achieving his dream of getting Sony to start making game consoles.

Suspecting as much, Nintendo decided to strike first. The day after Sony gave its announcement, Nintendo announced it was dropping Sony and was now working with its Dutch rival Philips instead. Sony was shocked at the public humiliation Nintendo had inflicted on it.

It is the year 2018. You are the chief strategist officer of Nintendo. You have to come up with a collaborative project with Sony.

Make a report of 6-8 pages including the following deliverables:

·       Analysis of the 1991 incident.

·       New Product description ( Must include Features, USP, differentiation strategy etc)

·       Contribution of each company and investment and profit sharing ratios    (with reasons).

·       Unconventional Marketing strategies

The task is to be submitted at 10:30 PM. Send your reports in PDF format to [email protected]

PS: For this round kindly contact

Aditya Bihani: 8861836837

Anmol Singh: 9205199683

PPS: KEEP CHECKING THE BLOG.......

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