Jan 1, 2014
Although an oldie, this approach is still very interesting today and is spread out over all kind of industries. Consider how to use the crowd in your business, because it is inevitable and logic.
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Although an oldie, this approach is still very interesting today and is spread out over all kind of industries. Consider how to use the crowd in your business, because it is inevitable and logic.
Unlock ( to action)
This use of the apple slider in an Ipad magazine add for amnesty international is THE example of brilliant use of "simple" technology radiating a clear, strong message. The call to action (to become an activist) is also better than ever before, since as the user, you are already halfway there. Before you know it, you've opened the prison door. Next step: become an activist by text. Brilliant, just brilliant.
There's also this nice little screensafer for iphone and ipad. Both are great uses of the platform but I can't stop wondering how to push the level of engagement further.
Could we think of a way to generate positive result by unlocking your phone or Ipad? Maybe something along the lines of "likes" for a specific cause, or a combination with a big brand that donates $0,001 to an amnesty cause everytime people unlock there phone? What about tossing in a rating game? ("you've unlocked xxxx amount of digital prisoners. You're now 3d from the top") Or combine it with foursquare or Repudo?("Unlock you're phone on this location to release an xxx amount of prisoners") Come to think of it, isn't amnesty a great story source for x-box games? Mix it with some first person shooter game and the amnesty element could be the diplomatic part of the story. If we could only find a way of making these "digital liberations" relevant in the offline world. It can't be that hard, can it?
All the interconnectivity through mobile devices, constant internet access, opensource structures and social networks, is changing the face of advertising more than anything. This opens up an enormous amount of dazzling opportunities especially for "good causes".It is pretty obvious that it will make advertising a lot less intruding, more beautiful and much more relevant to it's user. It will probably pave the way for low-acces activism ignited by campaigns that understands the (limited) level of engagement, present their causes with the proper tone of voice, techniques and visual appearance that gives value to consumers rather than just taking their money.
For now,if you care to give your money to Amnesty the old fashioned way, carry on here.
Hitchcock is back with a digital vengeance
This stuff is so much closer than we think. All these technologies already exsist in various forms. Stoked about what this could do for digital interaction in the offline world. The border between digital and analog, online and offline is fading fast. Merging into this one world of interconnectivity. Can't wait to get there.
But digital excitement aside, I wanted to show you the vid. This super slick, all-perfect happy-family is so botoxically happy it's frightening. Strange choice of video style to promote a hyper digital future that might already be a scary idea to most consumers. This video family really scared the shit out of me. Hitchcock, are you back?
"Google Streetview, I presume?"
A while back, during an explorative mission of the majestically wide web, I stumbled upon this article. I was fairly excited to read that google Streetview has now developed a trike that can take their technology to the most remote places in the world.
Apparently, Google is teaming up with an organization in the Amazon, who invited them to capture the fast decay of the rainforest and show this to the world. This content will make for some great innovation on the "safe the rainforest" campaign front. (A type of advertising that is in dire need of a different tone of voice, if you ask me.)
The brilliance, however, is not just in the trike. It's symbolism. Thanks to our digital age, exploration is back on the ground moving into the areas where our fancy, rich-ass cars can't go. The digital divide will still remain for some time to come, but at least we are making progress.
Now that Google is paddling through the amazon realm, we can go anywhere. Imagine exploring the wild rivers of South-America, the winding rise paddy tracks of Asia or the red dirt roads leading deep into the darkest hearts of Africa, all from your couch-potato H.Q.
The final frontier has shifted once again. Columbus didn't fall off the earth when he hit Cuba, the pacific breeze at the end of route 66 wasn't the end of the great voyage to the West. From the Californian shores, pioneering just drove upwards into the galaxy. After stepping setting foot on the moon, mankind presumed exploration on earth final. Along came the internet, and we could start all over again.
This step of downscaling the google street view car to a trike will bring exploration back to the ground while sending their findings further into infinity than Armstrong could have ever dreamed of.
I had nearly forgotten my high esteem of the company, but my enthusiasm skyrocketed when I saw these options for Streetview on their site
Streetview on a snow scooter, so you can visit a ski resort
Invite Streetview to your private or business property. Check out Legoland California for example.
travel inside an museum, globally ( eventually).
Bringing Streetview to a museum really hits the brilliance mark If you ask me. It bridges more than just geographical or financial obstacles such as "It's to far, we can't afford to visit that museum". Being able to visit inside museums will bridge the gap between the elite and the rest of us, making these hidden tombs of art accessible to everybody willing to explore.
Google on baby, I'm all in. Livingstone, if you can hear us... get yourself some WIFI, you'll love it.
People just say "Hello."
Meetup is an online free service that helps you find other people in your local community who share the same interests as you. The big idea is: find & connect online, meet offline. This is great social media tool to meet people around you. Try an account I say, it works brilliant.
Today, they sent me this email. Its their story of origin. I've found it a beautiful story that exactly embodies my excitement about the potential of online structure with an offline effect. I share this email here, because this story is a icon of the #JUSTdoit spirit.
“Fellow Meetuppers,
I don’t write to our whole community often, but this week is special because it’s the 10th anniversary of 9/11 and many people don’t know that Meetup is a 9/11 baby.
Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn’t matter much if we’ve got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn’t bother me.
When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they’d normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.
A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet — and grow local communities?
We didn’t know if it would work. Most people thought it was a crazy idea — especially because terrorism is designed to make people distrust one another.
A small team came together, and we launched Meetup 9 months after 9/11.
Today, almost 10 years and 10 million Meetuppers later, it’s working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups… a wild variety of 100,000 Meetup Groups with not much in common — except one thing.
Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me. They grow businesses and bands together, they teach and motivate each other, they babysit each other’s kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It’s powerful stuff.
It’s a wonderful revolution in local community, and it’s thanks to everyone who shows up.
Meetups aren’t about 9/11, but they may not be happening if it weren’t for 9/11.
9/11 didn’t make us too scared to go outside or talk to strangers. 9/11 didn’t rip us apart. No, we’re building new community together!!!!
The towers fell, but we rise up. And we’re just getting started with these Meetups.
Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011”
Cool story, don't you think?
AR Printer Manual
Now, this is a practical use for Augmented Reality. Forget flashy business cards, and slick tricks, this is down and simple, 100% effective. Hope to see a lot more of this in the near future. Manuals, instructions, how to's etc. Wonder when the first hairdresser AR will pop up, showing you a variety of new hairdo options. Possibilities are endless. Can't wait.
Cool creative and visual use of twitter to land a job ad a major advertising agency. Right on.
ANIMATED QR TATOO
Ballantines viral campaign shows an other cool implementation of QR-tags: a QR-tatoo. This dude is defintately not the first, but this execution is nicely done. Ballantines is not my type of wisky( to say the least) but this tattoo leaves an impression. Cheers.
Do you remember foreheadvertising?