Evolution of the Niki Lauda ‘Kapperl’
"When Niki was recovering from the near-fatal Nurburgring accident and his head was bandaged, he needed a hat to keep the bandages in place and he used a Goodyear cap. '…but Forghieri told me there was this company called Parmalat that wanted to sponsor me so that is how I came to always wear a Parmalat hat'."
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