Kar’s Nuts is a snack-food company operating out of Madison Heights, Michigan. The company approached Seattle-based design studio, Retail Voodoo, for a branding-overhaul on their logo, packaging, and all visual communications. Once the brand concept was established, Kar’s Marketing Manager brought in me as a design intern to implement the new brand style on all of their packaging and miscellaneous communications.
Pictured here are several cartons and bags that I’ve constructed based on Retail Voodoo’s design concepts. A lot of the work that went into these consisted of troubleshooting PANTONE colors, how ingredients and claims should be displayed in the style of the new brand, and creating cohesive looking cartons that look like a unified brand on a shelf.
I’ve gotten to select colors for three of the company’s newest trail mixes including their S’mores Mix, PB&J Mix, and Texas BBQ Mix. Digital mock ups and advertising have also been part of the work I’ve done while interning for this company.