KAYAK.COM
With the new era of technology getting better the day, we are forced to adjust and adapt changes and this includes us having to learn it. As technology evolves, so does the tourism industry. With the use of modern technology, the tourism industry have upgraded and created different tourism websites that anyone in the world can get access to.
An example of these types of tourism websites is, Kayak. It has already adapted to the evolving technology of the world and have become huge competitors in the tourism market allowing for quick and easy ways to search up flights, hotels, car rentals and destinations which makes it so convenient to almost everyone.
The factors that makes these websites like Kayak.com very useful is it’s 2 to 3 step process. It’s like having the world on your palm. You don’t have to physically go to the hotel to book a reservation or to go to the airport to purchase your ticket unlike back in the day where travelers have to go to those places one by one to plan their trip. But thanks to technology, we can all do that through our phones or computers. We can literally just go on the website and plan our trips there.
Airlines, Hotels and Different travel destinations have also adapted these changes. Companies of those industries have used different sources of social media to promote their own flights, hotel bookings and top destinations to promote discounted and top items they offer. The websites that these companies have used are, Facebook, Twitter, and Instagram and youtube. Aside from using social media applications, they also have built their own websites like for example, Eva Air has its own website for flights, Marriott Hotels has its own website for their hotels, and different travel destinations around the world have built and established their own website to make it easier and more convenient and to also attract travelers.
In my opinion, i like how these companies have adapted the evolving technology and have stepped up their marketing strategies. Putting businesses out there especially in the tourism industry makes it easier for the companies and its consumer. Having the power to plan and book your trips at home is very convenient.
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https://www.rezdy.com/blog/5-essential-distribution-channels-tour-operators/
https://www.orioly.com/best-distribution-channels-for-tours-and-trips/