[Researchers found] that they could create a stereotype threat among people who have traditionally faced only positive social images about themselves in some domain. White males, for example, face no popular notion that 'their kind' can't do math. Yet the researchers could make European American male students with good grades in advanced math courses perform less well on a difficult test if they simply told them that Asian students generally did better on the exam than did 'white students.' Suddenly, they too faced the possibility that if they stumbled on the exam, others would see them as inferior to some other group.