Neechie Gear, an athletic sportswear brand for men, women and kids based in Canada, is solely focused on providing opportunities to underprivileged kids to play sports. Founder and CEO Kendal Netmaker, from the Sweetgrass First Nation of Saskatchewan, experienced firsthand the difficulties and limited means of joining a sport in elementary school. Kendal’s family had neither way of paying the registration fees nor means of traveling to and from practices and games. When given the opportunity to play on a soccer team by his friend’s family, Kendal immediately accepted and continued to play sports through high school and into college. Kendal has been a part of, and witnessed what sports can do for youth by developing elite athletes and future leaders. Today, Kendal and Neechie Gear are committed to giving a portion of proceeds to help underprivileged kids play sports.
