#kendra eash

[slacktory]

The stock footage company Dissolve adapted the McSweeney's essay "This Is a Generic Brand Video" into a video satirizing their own business.

[severitt]

Homogeneous advertising and bland corporate messaging pervades our culture. Kendra Eash expressed this disturbance in prose - "This Is A Generic Brand Video" - published it on McSweeney's Internet Tendency, then Dissolve, a generic stock footage provider who enables this monotony, produced a video that brought the whole damn thing in a perverse full circle. Fait accompli mothafucka!

[blindwatchmaker]

This is a Generic Brand Video.

by Kendra Eash

--

We think first Of vague words that are synonyms for progress And pair them with footage of a high-speed train.

Science Is doing lots of stuff That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker? That means we do research. Here’s a picture of DNA.

There are a shitload of people in the world Especially in India See how we’re part of the global economy? Look at these farmers in China.

But we also do business in the U.S.A. Or want you to think we do. Check out this wind energy thing in Indiana, And this blue collar guy with dirt on his face. Phew.

Also, we care about the environment, loosely. Here’s some powerful, rushing water And people planting trees. Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment, Stop motion footage of a city at night With cars turning quickly Makes you think about doing things efficiently And time passing.

Lest you think we’re a faceless entity, Look at all these attractive people. Here’s some of them talking and laughing And close-ups of hands passing canned goods to each other In a setting that evokes community service.

Equality, Innovation, Honesty And advancement Are all words we chose from a list.

Our profits are awe-inspiring. Like this guy who’s looking up and pointing At a skyscraper or a kite While smiling and explaining something to his child.

Using a specific ratio of Asian people to Black people to Women to White men We want to make sure we represent your needs and interests Or at least a version of your skin color In our ads.

Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep.

[simonry]

This is just great and very american! All the footage in the video are stock footage used over and over again by advertising agencies to tell a particular story linked to the advertiser. Dissolve's behind based on the poem by Kendra Eash for McSweeney's Internet Tendency, found here

[iheartfailure]

This poem is so fucking good. Read it here.

[sunshinetoday]

This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency.

[stoptweetingboringshit-blog]

Video inspired by Kendra Eash's amazing "This is a Generic Brand Video" post on mcsweeneys. (http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video)

[dawdlers]