7 Ways To Get The Most out of Kidscreen (for a Newcomer)
Ahh, Kidscreen Summit! The mecca of children’s media every year in sunny Miami, Florida. Panels and pitches, broadcasters and producers, sales and deals galore. If there’s one thing you won’t lack for at Kidscreen, it’s a chance to come out with more knowledge than when you arrived.
Any first-time goer to the biggest industry market annually might be a bit rattled. Luckily, I’m in the same boat. I got the chance to hear tips, insights, and advice from the veterans of the market for what to expect when you enter the doors of InterContinental Miami and witness it all firsthand.
1. There is no business connection better than a good conversation.
Sales are made and shows are bought at markets, but in between that, a lot more can happen with just a hello. Stories are swapped, laughs are had, and Netflix recommendations are made. Dinosaurs may or may not be involved.
2. Sell yourself and your story. The ideas will flow.
The privilege of going to Kidscreen without the primary desire to sell a pitch or find a co-producer, the goal just becomes representing yourself (and all the ideas you represent). Don’t worry about the pitch package or the list of backup ideas. You’re here because you love the industry, so own it!
3. Your schedule is just a suggestion.
It’s great to prep. I’ve already got a colour-coded spreadsheet ready. But it’ll change. Let the market floor guide you where fate demands. If things are boring, then jump! For everyone one panel you’re going to, there are three others running at the same time. Don’t stress the details!
4. There’s always too much to see and do.
Don’t worry! Sure, three other panels for each one you want to go to may mean missing out on some key insights. People stuck in meetings will wish they could go to the panels. Those stuck in panels wish they had more one-on-ones. The grass is always greener – but there’s always next year. Hone up on those follow-up e-mails!
5. Be present. Be open. Be kind.
20 to 30 minutes – that’s pretty much all the time anyone at Kidscreen has for anyone else, and about the maximum time you can get to make an impact on someone with what you say and how you act. So the key part is, be there – in that moment, and enthusiastically take it in. Be a sponge. Absorb. And learn!
6. Just ask, and then listen.
A key part of that will be asking questions. I don’t lack for them – I grew up with the shows produced by companies attending and aired on the networks looking for new ones. Filter them down to the ones you know will drive a conversation. Open the floor to them, and let them tell it from their perspective.
7. Two cocktails a party. Water after midnight.
This was a secret tip told to me by a mentor who I trust wholeheartedly with cocktail party best practices. I’m carrying her recommendations through down the line. Everyone has morning meetings afterwards. Even if it is Miami – book the extra week afterwards for some well-needed vacation time!
When you’ve finally registered, booked the flight, and confirmed the hotel, sit back and relax a bit before those conference days arrive. There’ll be enough running around during those four days. Take stock of the opportunity and strive to come back energised and informed.
Stay humble, be passionate, and have fun - Kidscreen will be a breeze.
