There was a whole season when the answer to everything was "just package what you know and sell it online," and a lot of us bought that sentence in one form or another. Now the pitch has a new wrapper, artificial intelligence, and the lights are shinier, but the question underneath hasn't changed at all. Something about watching a campaign evolve from Knowledge Business Blueprint to AI Advantage makes you want to ask what actually moved and what just got rebranded.
Read the full piece: Knowledge Business Blueprint vs AI Advantage: How Dean Graziosi Evolved His Pitch












