CUSTOMER’S EMPATHY JOURNEY
In a business venture, one of the important things to consider is to what your target market may feel and think about your proposed service/products, to know if it will be able to make a market or not. We constructed our own Customer Empathy Map in order for us to understand what our customers are conceiving, thinking, or feeling. A total of eight (8) Individuals were interviewed through media platforms (Messenger and Google Meet).
HYPOTHESIS
Our hypothesis is that the WiFinest Café can provide the student’s needs. Aside from that, it can also address the problems and concerns raised by our interviewed respondents. Lastly, there is a large target market for the planned start-up business.
RESULT FOUND
Kindly refer to the graphs and charts presented above which presents the percentage of the outcome based on the customer’s responses.
TEAM DECISION
The team then decides to continue the business startup for the WiFinest Cafe. It is evident that the students of Central Mindanao University need secured internet connectivity and study area/place without being conscious of the power interruption based on the interview results. The team will continue gathering or interviewing a potential target market for our business. With these new data, we can further validate the data if the hypothesis or the goal and purpose is met with another set of respondents.
TEAM OPTIONS
The team came up with two (2) options in addressing the positive outcome of the interview, including the purpose and goal of the business startup.
1. To continue gathering complete and accurate data from the chosen respondents. This is to prove that our business startup will be useful and can provide for the student's needs and have a large target market.
2. To modify the proposed business startup. This is to address the needs and problems the respondents have stated, which is not included in the business startup's purpose and goals.
LESSON LEARNED
The customer empathy map was great tool for our business venture because we were able to obtain our target market’s opinion, and by that will have more ideas and knowledge on how to implement effectively and provide quality service to our customers.
CONCLUSION
The proposed business startup addresses most of the respondents' problems with slow internet connection, troubles of scheduled and unscheduled power interruption, and the need of a comfortable place to study. Some of the interviewed students answered that the café is useful for them and can help them in their problems, however, there were also some students who said no or are not sure if a café can be of a significant help. With further validation of the interviewees' responses, there is a more significant result for students who have positive feedback that a café could help them solve their problems and provide for their needs than those who said and prefer the opposite. With these results, we have also concluded that there is a large target market for the café, which coincides with the group's hypothesis for the WiFinest Cafe startup.
