#lamp 2

[anartificialsatellite]

The second lamp of the year!

[5thingswearetalkingabout]

IKEA: Lamp 2

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A sequel that really shines.

Sixteen years ago, Ikea’s “Lamp,” from Crispin Porter + Bogusky, lit up the industry, generating massive buzz and winning major prizes, including a Grand Clio and Film Grand Prix at Cannes.

“Lamp 2” picks up the story on that same dreary street corner where the first ad left off.

Driven by the same deft storytelling as the original, the sequel supports Ikea’s “Beautiful Possibilities” platform that focuses on sustainability and diversity (while also selling furniture and household supplies). “Lamp 2”, developed by Rethink Canada, delivers its message in compelling fashion and can easily stand on its own, with no knowledge of the earlier spot required.

(Source: https://www.adweek.com/agencies/16-years-after-breaking-our-hearts-ikea-finally-tells-an-abandoned-lamps-full-story/)