#rethink canada

[5thingswearetalkingabout]

IKEA: Lamp 2

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A sequel that really shines.

Sixteen years ago, Ikea’s “Lamp,” from Crispin Porter + Bogusky, lit up the industry, generating massive buzz and winning major prizes, including a Grand Clio and Film Grand Prix at Cannes.

“Lamp 2” picks up the story on that same dreary street corner where the first ad left off.

Driven by the same deft storytelling as the original, the sequel supports Ikea’s “Beautiful Possibilities” platform that focuses on sustainability and diversity (while also selling furniture and household supplies). “Lamp 2”, developed by Rethink Canada, delivers its message in compelling fashion and can easily stand on its own, with no knowledge of the earlier spot required.

(Source: https://www.adweek.com/agencies/16-years-after-breaking-our-hearts-ikea-finally-tells-an-abandoned-lamps-full-story/)

[smartgirlsattheparty]

Ward + Robes is bringing cool fashion to teens in the hospital

http://amysmartgirls.com/ward-robes-is-bringing-cool-fashion-to-teens-in-the-hospital/

[postkiwi]

Robin des Bois Small Bites

Robin des Bois bite size catering cutlery by @leRobindesBois @rethinkcanada @Shoot_Studio

Robin des Bois, a not-for-profit restaurant based in Montreal, is partnering with Rethink Canada to promote the restaurant’s new catering service: bite size catering. Sets of mini utensils have been distributed to key influencers in and around Montreal to promote the initiative in an innovative way. This catering service is designed for special occasions and social events in the greater Montreal…

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[postkiwi]

The Label Doesn't Tell the Whole Story

The Label Doesn't Tell the Whole Story - fair trade campaign @CFTNetwork @rethinkcanada @leiajrogers @kanielle @ArrabelleBe @clintonhussey

Rethink Canada in Vancouver has helped Canadian Fair Trade Network draw attention to the people around the world working tirelessly in unsafe conditions, by adding their stories to clothing labels. The long labels on a suit jacket, sweater and hoodie carry the tag line “The Label Doesn’t Tell The Whole Story”, and the message: “It’s time for change. Buying fair-trade ensures workers are being…

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[thegrazing-blog]

Clever Ad Campaign Invites Viewers To Explore Everyday Science

Advertising campaigns are meant to get attention, to engage the viewer in a way that sparks their interest in the product or service being offered. 

Restaurants want to make you hungry, service providers want to prove they have the lowest price, but how does a science museum go about advertising to the public?

They engage the public by showing them the science of the everyday, making concepts more easily understood and inviting the viewer to explore the wonders of the scientific world at their museum.

Science World at TELUS World of Science in Vancouver, British Columbia wanted to create a series of unique and very original ads for their museum, so in 2010 they commissioned creative agency Rethink Canada to help bring their visions to life.

What began as a simple set of radio commercials has turned into a multimedia, multiplatform campaign that has people talking, and touching, and interacting with their ads. 

[kreatibeety1]

Cat Mail

¿Cómo hacer visible un folleto publicitario de productos de gato? Ya sabemos que hoy en día tendemos a huir de la publicidad, asi que cada vez hay que buscarse una mejor manera de atraer la atención. la agencia Rethink Canada, ideó una manera de que los folletos publicitarios para un producto dirigido a gatos, fuera lo suficientemente notorio para los dueños de los felinos.

Su papel fue rociado con catnip, que es una hierba que le encanta a los gatos, de esta manera cuando el folleto entrase en casa el primero en notarlo (por el olor) sería el felino...y posteriormente su dueño. Una forma bastante creativa de conseguir llegar a tu publico objetivo.

[reitdesign]

Canadian ad agency Rethink Canada needed to come up with a campaign for Bulk Cat Litter Warehouse. Why not reach out to the actual consumer? Cat owners took notice at how much their pets loved the mailer, for sure.

[adverve]

Because the world needed another reason to fawn over Canadians

With help from Rethink, Molson Canadian punts its beery wares with the Traveling Beer Fridge. This international vessel of friendship and froth was placed in a number of European cities. When people gathered 'round and tried opening it, they were met with a mysterious and irresistible message: only a Canadian's passport could liberate its contents.

Naturally, people sought out the nearest Canadian, who became a hero the moment that fridge clicked open and the beer did the rounds. Of course, a swig of Molson also gave Canadians a nice nostalgic pang.

Not a bad idea: the traveling beer fridge puts potence behind the #IAMCANADIAN tagline and even gives the maple leaf a whole new meaning.

Also, isn't the concept of a passport-only fridge kind of cool? See the making-of here.