Week 9 (and week 8)
I forgot to make a post last week for marketing in gaming and animation, so I’ll make a post for last week’s topic along with week 9 this week because I don’t want a gap
. . . So here I go.
Week 8 - Marketing:
I barely know how the marketing and business behind gaming and animation industries work. I do however, observe, how freelance artists market themselves. Advertising online is probably the best way to get many people to notice you. From what I can tell, Twitter is a common social media platform for freelance artists to use for communication, and some artists that I know have expressed their liking for Twitter compared to other social medias. It is easier for artists to gain exposure on Twitter, and clients would reach out to them to commission a work. I’ve even seen Twitter accounts from animation/gaming industries that actually communicate through that platform to offer jobs.
Week 9 - Landscape:
Landscape is the type of art that I’ve been wanting to be skilled at. Landscape art helps create the settings and environment in video games and animation, and it give animators/modelers something to reference off of. I follow artists who make landscape art for animation industries, and it’s interesting to see how they construct their portfolios.
One landscape artist I look up to is Weston T. Jones:
https://www.artstation.com/westontjones
He’s one of the newer environment concept artists in an industry called Rooster Teeth, and because of his amazing works, the setting designs in RT’s animated shows have greatly improved.