Dec 17, 2012
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new campaign. text:
...If they have lung cancer. Many people believe that if you have lung cancer you did something to deserve it. It sounds absurd, but it's true. Lung cancer doesn't discriminate and neither should you. Help put an end to the stigma and the disease at NoOneDeservesToDie.org
The NYT's Stuart Elliot reports on a "shocking" new campaign designed to get people to think twice about lung cancer, but raises questions as to whether or not the campaign by Laughlin Constable is riveting or just revolting.
I vote for lazy ... and I find that revolting.