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Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.
Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.
Laura Busche, Lean Branding
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
Netflix's former branding guru shares the frameworks startups need to build enduring brands.
“A brand is the unique story that consumers recall when they think of you.”
a positioning model will help you locate the place your brand should occupy in a consumer’s mind.
