Jan 7, 2020
As an attorney, it’s critical to continually market your services to prospective clients. Without online visibility, you’re handing work to the competition.
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As an attorney, it’s critical to continually market your services to prospective clients. Without online visibility, you’re handing work to the competition.
As an attorney, it’s critical to continually market your services to prospective clients. Without online visibility, you’re handing work to the competition.
Why Ad Extensions Should Be a Part of Law Firm PPC Advertising?
Google acknowledges a 10-15% increase in the click-through rate (CTR) with every single ad extension to the PPC ads. These free-to-use ad tools can boost the performance of PPC advertising for lawyers and legal marketing by:
· Adding more information to the ads
· Making the ads look more authentic
· Encouraging viewers to take instant decisions
· Personalizing the ads for different viewers and
·Improving ad’s visibility, rank and of course, the CTR
Considering that law firms win business from the local audiences, ad extensions make even more sense for their PPC campaigns. Find out why.
Call Extensions - Make People Contact You
Adding a phone number to an ad may make your law firm easily accessible to the audiences looking for immediate legal consultation. It not only leads to better customer engagement and trust-building but can also play an important role in conversion tracking. After all, you get the valuable contact information of your prospective clients this way. You can take it to another level by adding appropriate call hours so that no call goes unanswered.
Sitelink Extensions – Drive People to Specific Site Pages
Sitelink extensions can be a great law firm PPC management tactic to take more search traffic to different web pages of your legal site. For example, you may use links to pages talking about different areas of legal practice your firm specializes in, like divorce, criminal, real estate, civil law and so on. Consider that someone is searching for a divorce lawyer and he or she comes across your ad with a specific link to your site’s ‘Divorce’ page, chances of getting the valuable click increase significantly.
Location Extensions – Guide Them to Your Office
A client interested in your law firm’s services is most likely to pay a visit to your office. So, when he or she searches for legal firms (especially those ‘near me’ searches), why not allow your ad to provide information like address, phone numbers, nearby landmarks and so on. The added advantage of this extension is that it displays your business’s information across different formats, including Google Maps.
Ratings, Reviews and Social Extensions – For Brand Building
Building trust and brand value can be one of the many goals of PPC advertising for lawyers and legal marketing. If your ads display information like reviews from your past clients and customer ratings, they can flaunt your firm as a reputed one in the region. Going further, the information like how many Google+ followers you have can add more value to your firm’s presence in the searches. After all, reviews, ratings and social media popularity indeed influence the customer decision.
Callout Extensions – Highlight the Selling Points
Do you want to highlight your firm’s experience or your lawyers’ expertise? How about adding call-to-action lines like ‘free consultation’, ’24 hours support’ and more? All this is possible with callout extensions that make your ads more attractive. These can quickly grab attention and may also help in offline conversions.
To make the best out of these ad extensions, you must hire professionals like AdWords PPC Expert who are experienced in using different PPC tools. The firm offers services in PPC consultation, law firm PPC management, white-label advertising and more.
Unsatisfied with seo, hire our ppc services for lawyers. With our lawyer ppc advertising create campaigns that drive high ctr and conversions. Hire ppc marketing for lawyers firm now.
Unsatisfied with seo, hire our ppc services for lawyers. With our lawyer ppc advertising create campaigns that drive high ctr and conversions. Hire ppc marketing for lawyers firm now.