#lead online programme

[leadonline]

After the release of the Google Penguin search algorithm... Google is weeding out sites that purchase backlinks or use unethical SEO practices. The rule is simple, if you want to be a leader, then act like a leader. Put in the effort. If you want to cycle at the front of the peleton, then put in the hours of preparation to get fit... a strategy for business/marketing fitness. LEAD ONLINE PROGRAMME

[leadonline]

“New Marketing Terms: Content Marketing & Google Penguin. Your life has changed!”

Content marketing wikipedia> Overview of Google penguin>

[leadonline]

The Social Media Game…. learn the rules (so you can push the limits)

The Social Media Game…. learn the rules (so you can push the limits) Rule #1 - Get connected. The Game can’t start until you have many connections to other (ie other peoples networks). Connections are the currency for this game. (Tip: quantity not quality, just connect to those who are likely to connect/follow you too). Being connected allows you to place your marker on the start line (Its like throwing a 6 in order to start)

[leadonline]

NO EXCUSES! You need to understand Social Media.

NO EXCUSES! You need to understand Social Media. Not understanding how ‘Social Media affects your Business’ is crazy. We are no longer discussing whether or not this will have an impact on your career and business. It’s already accepted as a critical way to do real business. Either understand it yourself or outsource and partner with a quality consultant who can walk you through the process. Remember it’s a lifestyle not a once off campaign!

[leadonline]

Fire Your Social Media Consultant if they ONLY discuss the web!!!

Fire Your Social Media Consultant if they ONLY discuss the web!!! Social Media isn’t new, it’s always been around. There have always been relationships, word of mouth, discussion, spreading rumors & news… etc. The tools have dramatically evolved but in the end your message generally starts offline by defining what value you bring to the your world. Add value to peoples lives, understand and meet their needs, then they will talk about you & spread your message. Social Media messages generally start offline (within the value of your services/products, vision and commitments).

[leadonline]

The Impact of social media & www on your career or company

The Impact of social media & www on your career or company

Would your company or career benefit from the www and Social Media? Are you an EXPERT in something? YES/NO

If NO: Find a passion, become an expert before you lose relevance at work

If YES:   Question: How are EXPERTS RECOGNISED? Answer: experts are INFLUENCERS! Influencers get MEASURED ONLINE (The web is your living CV). YES. You REALLY need to grasp the WWW & Social Media, in order to stand out as an individual or company

[leadonline]

350 MILLION REASONS to get your Social marketing BUTT INTO GEAR today.

350 MILLION REASONS to get your Social marketing BUTT INTO GEAR today.

EXCUSES EXCUSES… Your excuse NOT to understand what’s REALLY happening in SOCIAL MEDIA and the new marketing world is not valid! There are 350 MILLION Tweets a day and you are still wondering if this social media things is going to take off… uhmm! What is your excuse:

I don’t think its worthwhile getting serious about Social/Relationship Media?

I don’t understand the tools (like Twitter, Facebook, Pinterest, Linked In etc) 

I don’t have a message or don’t know what to say on Twitter

This is not for my market/brand/company (Unless you are a tax collector this is not true)

I am scared of negative media, people just complain online

I can’t make money from this

etc…

Well there are great answers to these questions, maybe next time I will answer some of these. Feel free to ask!

[leadonline]

“I’m concerned about the future business prospects of real world experts who are not recognised by Google as an expert too. Be it to get new business or to apply for a new job, people will research your historical influence online.”—Wayne Kaminsky @heywaynek