Lead Online Social Media Coach

Social Media Coaching/facilation - Does you need a sensible, strategic, long term strategy to make sense & benefit from your online presence... Strategic 12 Month Social Media Programme. (Wayne Kaminsky - Shiftingmedia.com)

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Really good image to explain social media...

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Man arrested for bad tweets: In Britain, tweeting messages considered menacing can lead to prosecution.

Times Live

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After the release of the Google Penguin search algorithm... Google is weeding out sites that purchase backlinks or use unethical SEO practices. The rule is simple, if you want to be a leader, then act like a leader. Put in the effort. If you want to cycle at the front of the peleton, then put in the hours of preparation to get fit... a strategy for business/marketing fitness. LEAD ONLINE PROGRAMME

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“New Marketing Terms: Content Marketing & Google Penguin. Your life has changed!”

Content marketing wikipedia> Overview of Google penguin>

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The Social Media Game…. learn the rules (so you can push the limits)

The Social Media Game…. learn the rules (so you can push the limits) Rule #1 - Get connected. The Game can’t start until you have many connections to other (ie other peoples networks). Connections are the currency for this game. (Tip: quantity not quality, just connect to those who are likely to connect/follow you too). Being connected allows you to place your marker on the start line (Its like throwing a 6 in order to start)

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NO EXCUSES! You need to understand Social Media.

NO EXCUSES! You need to understand Social Media. Not understanding how ‘Social Media affects your Business’ is crazy. We are no longer discussing whether or not this will have an impact on your career and business. It’s already accepted as a critical way to do real business. Either understand it yourself or outsource and partner with a quality consultant who can walk you through the process. Remember it’s a lifestyle not a once off campaign!

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Fire Your Social Media Consultant if they ONLY discuss the web!!!

Fire Your Social Media Consultant if they ONLY discuss the web!!! Social Media isn’t new, it’s always been around. There have always been relationships, word of mouth, discussion, spreading rumors & news… etc. The tools have dramatically evolved but in the end your message generally starts offline by defining what value you bring to the your world. Add value to peoples lives, understand and meet their needs, then they will talk about you & spread your message. Social Media messages generally start offline (within the value of your services/products, vision and commitments).

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The Impact of social media & www on your career or company

The Impact of social media & www on your career or company

Would your company or career benefit from the www and Social Media? Are you an EXPERT in something? YES/NO

If NO: Find a passion, become an expert before you lose relevance at work

If YES:   Question: How are EXPERTS RECOGNISED? Answer: experts are INFLUENCERS! Influencers get MEASURED ONLINE (The web is your living CV). YES. You REALLY need to grasp the WWW & Social Media, in order to stand out as an individual or company

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350 MILLION REASONS to get your Social marketing BUTT INTO GEAR today.

350 MILLION REASONS to get your Social marketing BUTT INTO GEAR today.

EXCUSES EXCUSES… Your excuse NOT to understand what’s REALLY happening in SOCIAL MEDIA and the new marketing world is not valid! There are 350 MILLION Tweets a day and you are still wondering if this social media things is going to take off… uhmm! What is your excuse:

I don’t think its worthwhile getting serious about Social/Relationship Media?

I don’t understand the tools (like Twitter, Facebook, Pinterest, Linked In etc) 

I don’t have a message or don’t know what to say on Twitter

This is not for my market/brand/company (Unless you are a tax collector this is not true)

I am scared of negative media, people just complain online

I can’t make money from this

etc…

Well there are great answers to these questions, maybe next time I will answer some of these. Feel free to ask!

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“I’m concerned about the future business prospects of real world experts who are not recognised by Google as an expert too. Be it to get new business or to apply for a new job, people will research your historical influence online.”—Wayne Kaminsky @heywaynek

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How to create your social media message?

How to create your social media message?

Tip: After or during every meeting decide what you have learned… share that, even if its a 140 characters. Expand on it if its good.

Work flow: Email it to your blog/social media engine

a LEAD ONLINE programme tip. Find your social media voice.

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Marketing (as we know it) is collapsing

Marketing (as we know it) is collapsing

There are times in business when we get nervous & unsettled, when certainty is change. We’ve reached a natural cycle where the world reinvents itself and leaders sense the need to search for new QUESTIONS they should be asking and then the ANSWERS.  Well marketing as we know it is collapsing… ‘marketing’ should be replaced with the term ‘building relationships’. Social media is NOT new… it should have always been about building respectful 2-way value-adding relationships with people. I see everyone from photographers, schools, financial services, artists, large business etc wanting to embrace CHANGE. If your advisers are not focusing on ‘what you say’ (your message and content) with a multiple year consistent strategy that works to retrain your management/exco teams… then carry on looking! Content, Context, Relevance… Content is still king!

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Dealing with negative comments in social media. Organisations with a ‘make mistakes and get fired attitude’ will most likely fail in their relationship/social media marketing because they fear negative comments. Why are we scared of a negative comments from a relationship… its natural… and useful if a lesson is learned!

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140 is your new lucky number (if you’re a marketer). Find out why?   Marketers need to keep message short & punchy, you have less than 140 character to tempt them to a click on your link or an interaction with you. At last if you want to be successful you will need to be short and sharp (which is actually hard). Clients need to appreciate the brilliance behind short messages and all marketing messages should eventually end up online anyway! Why less than 140 characters?

Well, Twitter allows 140 characters per tweet, minus the length of your link to read more. So you have roughly 100 characters actually.

SMS message are 160 character (if only 1 SMS credit is used)

News & blog titles need to be short and should have an image to intrigue. Image titles needs to be short. 

The fastest growing social site www.Pinterest.com also works better with good images and short text.

We all know that people don’t initially read websites, we scan them for information.

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Your preference is not your customers preference Many people refuse to use Facebook, Twitter or any social media to connect to their customers. That’s Dumb!!! Really! You can’t base your clients perception of Facebook on your personal dislike for a channel.  Once you realise that everyone has a preference (and a valid reason for that preference) you understand that the need to provide information in their preferred channel. And with the right guidance it isn’t much harder to have one message sent to all channels. 

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“To be successful online (ie where all decisions are researched in our modern world) you need to do things that can be measured… because everything online can be measured (whether you like or not). lead online!”

Wayne Kaminsky

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“People want SOLUTIONS, understanding what client (people) want is simple. Just fill in the blanks: ‘My solution for this/you is………….”

Wayne Kaminsky