Lean = vapor? Will poor UX eventually make Lean more difficult?
As one Lean Entreprenuer wrote - We built vaporware, and lots of it...advertising a feature before actually building it should be highly encouraged while building a startup.
This is good for the startup. The team gets to prove their acquisition strategy, optimize their landing pages, streamline their sign up process and even collect revenue. But is this good for the user? You can argue that eventually all users will benefit from this research but what about all the early users? What's in it for them?
We used to deride teams that let users be the primary QA analysts. Now the trend is toward having users vet not just the quality of the product but the entire product concept and it's value proposition. Again, what's in it for the user?
When a user hits a landing page with a fresh, appealing design, a tight statement of purpose, an obvious value proposition and a clear call to action, how long will it be before they start to think - I am now a guinea pig for someone's non-existent product and flee? As this bait and disappoint technique becomes more widespread it will become harder to release new products.
I've spent much of my career working with fairly small teams, under extreme pressure, to release products that had to generate significant revenue. Failure to get the product right often meant the end of the company. Bootstrapping was how you started a software business until VC funding became widespread. I still consider this good business and why I advocate and follow the Lean Startup methodology. Many entrepreneurs are following this and keeping their burns low while they figure out the business. To paraphrase Steve Blank, A startup is an organization for figuring out how money could be made in a scalable way.
Over the past few days, I've found myself conversing with startup product teams regarding what I consider to be basic, core, functionality in their products. And while they have been receptive, how long will it be before this process, in general, starts to turn off users to new products? If that happens the entire Lean Startup ecosystem will suffer and I don't want to see that happen. So Lean folks, please:
User testing should be used to refine rather than define
Build meaningful amounts of product before testing and refining
Don't mislead or trick users (at least not often)
Think from the Users point of view about the entire experience
Surprise to delight rather than bait and switch
Remember the customer acquisition process is part of the user experience