#learned evolution

[learnedevolution-blog-blog]

An Apparition in Projection and Human Movement

We've seen some wonderful advancements in both projection and human mapping in recent years, and this gorgeous piece, "Apparition" by Klaus Obermaier, is up there with the best of them.  

Both timeless and timely, abstract and meaningful, sit back and allow it to take you to another place... 

[metaxperience]

Flying Lotus will be performing at #FEED during our SXSW stint. Be sure to come check it out!

For more information, click HERE. 

[learnedevolution-blog-blog]

Learned Color Evolution

“The senses aren’t fragile; if they were we wouldn’t be here. Instead, color tells us something completely different… that the brain didn’t evolve to view the world the way it is: we can’t. 

Instead, color tells us something completely different: that the brain evolved in the way that it was useful to see in the past.  And how we see is by continually redefining normality.” 

~Beau Lotto

[readmyego]

Learned Color Evolution

"The senses aren't fragile; if they were we wouldn't be here. Instead, color tells us something completely different… that the brain didn't evolve to view the world the way it is: we can't. 

Instead, color tells us something completely different: that the brain evolved in the way that it was useful to see in the past.  And how we see is by continually redefining normality." 

~Beau Lotto

[adznstudio-blog]

[learnedevolution-blog-blog]

Meet Our Sister Company - The Meta Agency

The Meta Agency was founded in 2010 as a sister company of Learned Evolution. Originally a DBA of Learned Evolution, TMA eventually grew into its own LLC to satisfy its growing demand and uniquely organized business structure:

TMA develops and manages the world’s leading visual, experiential, and interactive artists in the live events realm.

TMA provides a business to business platform for tech and concept-driven talent to showcase their work at events, festivals, brand activations and permanent installations. Our artists range from architectural project mappers to AV interactive Kinect wizards to 3D environment sound-scapists, experiential event designers to social media feed installation artists.

We represent the Talent Beyond.

  CASE STUDIES

CTRL :: Y-3 Spring 2013 Fashion Show

Creative Direction + Sculptural Projection Mapping + Custom Motion Graphics + Fabrication and Production Coordination

For the reveal of Y-3's Spring 2013 collection, TMA artist CTRL (aka Dev Harlan) brought to life The Diamond Facade. Curating all elements of creative, fabrication and a/v production, CTRL created the cutting edge backdrop that complimented the lastest line from master designer Yojhi Yamamoto. Using 800+ identical triangular panels, CTRL constructed two custom, three-dimensional walls populated with over 20 minutes of custom content mapped perfectly during both the show and after-party. ‘At Y3, the geometric backdrop lit up in a kaleidoscope of colors. I could barely take my eyes off the amazing light show to look at the clothes!’ - Becky Malinsky, Glamour magazine.

  Adam Aleksander :: Kim Crawford Wine's 'Undone'

Experiential Event Concepting + Art Direction + Immersive Set Design

On April 5th, 2012, Kim Crawford Wines transported unassuming party goers into a custom, enchanted setting for UNDONE. Attendees were delivered only a vague invitation to an ‘Extraordinary Photography Experience with Miles Aldridge.’  Upon arrival, the full experience was revealed, instead of simply viewing photographs and sipping wine, guests were immersed into an extremely elaborate set and were witness and some were asked to participate in a live photo shoot for Kim Crawford’s upcoming ad campaign with fashion photographer, Miles Aldridge.

For this campaign, Kim Crawford teamed up with interactive set designer, Adam Aleksander. Aleksander created the immersive set, with various scenes and costumed characters. The many scenes (or rooms) included: The Pink Room, which featured a mural and a custom Rube Goldberg machine, which poured a glass of wine for one lucky guest.

The Green Room, which was an enchanted forest scene, filled with Spanish moss and wood nymphs.

The White Room, with white-on-white elegance and a madam of the night, leading her costumed unexacting male courtesans to provide hospitality.

And finally, The Gold Room was the nightlife equivalent of King Midas's palace, complete with gold patent-leather furniture, glitter archways, and gold and crystal chandeliers.

Attendees were plucked or charmed from the crowd and asked to participate in the different environments. Models were given a role and were fully adorned with a wardrobe, hair and make-up to accent the scenes and to interact with the crowd. The immersive set, costume design and photo shoot created an event that was truly outlandish, extravagant and undoubtedly fabulous.

  CTRL :: Jason Wu Target Press Launch

Architectural Projection Mapping + Motiongraphic Animation

For a single evening in January of 2012, Skylight Soho’s 18,000 square foot gallery space in New York City was transformed into a whimsical French street scene for the launch of fashion designer, Jason Wu’s new clothing line for Target. The scene included hand-painted wall illustrations, animated video projections mapped to three-dimensional façades, and window boxes overflowing with white roses.

TMA sculptural projection mapping artist CTRL mapped three-dimentional facades and animated video projections of Milu the cat on to the buildings. Milu is the collection's feline mascot she represents the line’s feminine and stylish sensibility. Milu walked along the windows, watched the tower's clock, and played around the shop area. The use of projection mapping gave life to Milu the cat and converted white walls from black and white paisley prints to multicolored gradients.

Devan Simunovich (aka CTRL) is a visual artist and motiongraphic designer, he currently resides in New York City. He is co-founder of boutique design studio CTRL. CTRL has the ability to highlight high profile brands through innovative techniques using projection mapping. Event Design and Production by Extra Extra, an event-planning and branding affiliate of Paper Magazine. 

  Adam Aleksander :: Matt and Kim NYE

Experiential Event Concepting + Art Direction

The dawning of 2012, New Year’s Eve in New York City, Brooklyn Based duo Matt and Kim put on an exuberant performance at the Hammerstein Ballroom. Their concerts are always full of energy and excitement and this one was no exception. “At our shows, we’re very focused on the audience, and bringing them into the experience… Sometimes listeners are amazed that two people can bring so much energy to the stage. But it’s not just the energy of two people. It’s four thousand and two people,” says Matt Johnson, singer and keyboardist of Matt and Kim. Creating the full experience was of utmost importance.

TMA's experiential Event Concept artist Adam Aleksander helped to create the awe-inspiring feeling, that Matt and Kim bring to the stage. Adam Aleksander created an explosion of color and excitement with confetti that was blasted from six giant confetti cannons and fourty handheld confetti cannons and rows of thousands of multi-colored balloons that were dropped at the stroke of midnight. This New Year’s Eve celebration is one that won’t soon be forgotten.

  Click here to learn more about The Meta Agency.

[learnedevolution-blog-blog]

Philographics

Genis Carreras (Gex) explains philosophical terminology using basic shapes. We love his use of vivid, minimal design that functionally delivers information. Check out the entire lot, here. 

His tribute to Steve Jobs made from parts of a Macbook Pro is also definitely worth noting.

[learnedevolution-blog-blog]

Beyond Duality

We transcend and include duality, strategically implementing brain sides and either/ors as needed. 

These gorgeous Mercedes ads we found today really took our breath away. Credits to Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel. Amazing work.