Event Marketing & Production Course
This was a fantastic course about how to create a successful event with public and digital media. It covered important issues like how to price an event, how to promote an event, different ways in which you can make money from the event you create and much more. The event industry seems to change day by day and public relations professional work so hard to obtain publicity for their client. From crafting a traditional press release resembling a compelling news story, to creating a marketing event, making it clear why the client’s product or service is so important. PR professionals often create thematic events to stir interest and to generate some form of a buzz. Event Marketing and Production course taught me that the best way to create events is with the use of digital media, which plays a critical role in ensuring that events are well publicized and organized. In general, clients want their events to reflect on the latest trends and styles and exploring the role of public and digital events brings awareness to the client and or company that the PR professionals represent. I used to think to make an event successful you needed a big advertising budget or the use of a celebrity endorsement but that is completely incorrect. It’s shocking but I took so much from this course to maybe become a good or even successful PR professional. When I started my master’s program in Public Relations I had one client that I was working with to build their brand for my capstone project, now I have three more clients that I am working to build their brand. This was one class I needed to take and I am happy about what I learned from Event Marketing and Production.
