With this week’s topic being labor, a lot can come to mind. There’s the whole idea of virtual work, or the companies running social media themselves or even the way users find being on social media a necessity or like a chore by how addicting it may be. In Learning to Immaterial Labour 2.0: Facebook and Social Networks by Mark Coté and Jennifer Pybus the idea of Labour 2.0 is describes as “the ‘free’ labour that subjects engage in on a cultural and biopolitical level when they participate on a site such as Facebook.” (Cote, Pybus). Social media is extremely time consuming (something we can especially identify with as students when trying to construct a paper). The time put in to say your opinions or share links or simply just browse is work. It takes energy or mental stimulation to be able to consciously observe and interact with the material we see. This is like Martens point in Transmedia teens: Affect,immaterial labor, and user-generated content. She writes about users and how “their participation commodifies and brands them”(Martens) when it comes to products or companies. So, when we’re tweeting about a movie, whether it be a positive or negative review, it is still publicity. We are working basically as promotors on social media without realizing it or more importantly, getting paid for it. This is especially evident on twitter as the more you talk about something, the more popular it gets and then it will start trending. Regardless of whether the topic is good or bad, it is out there and more and more people will see. It’s interesting because as average users no one expects one tweet to mean so much but collectively it can really boost a cause, company, or product.