#lfi2014

[bytelight]

GE and ByteLight demo indoor location via LEDs at Lightfair 2014

[bytelight]

ByteLight is Live with GE Lighting at LIGHTFAIR® International 2014!

It has been one busy week at ByteLight! As you probably caught last Thursday, we officially announced that we've teamed up with GE Lighting to provide indoor location-based services using LED lighting.

Our technology is being embedded inside GE LED fixtures to allow retailers to:

Welcome repeat customers with personalized shopping lists as they approach the store front, then provide an easy-to-follow map to optimize their shopping time

Offer coupons and promotions based on shoppers’ position and direction in the aisle combined with shopping history

Present customer reviews, play product information videos and connect on-demand with virtual associates to make brand choice easier

The great thing is, our solution combines Visible Light Communication (VLC) and Bluetooth Low Energy (BLE), supporting any Android or iOS application on a smart device equipped with a camera and/or Bluetooth® Smart technology and iBeacon.

The comprehensive approach enables retailers to reach a broad number of shoppers across the largest area—from the parking lot to anywhere in the store there is LED light. As a result, retailers can achieve continuous ROI on their conversion to GE LED lighting while providing a strategic platform for the connected retail store of the future. In addition, it:

Combinines the cost-effectiveness and potential ubiquity of VLC with the readily available connectivity of BLE

Uses existing lighting infrastructure rather than requiring investment in Bluetooth beacons

Determines the precise location of shoppers within 3 feet

Reduces maintenance costs associated with replacing beacons and beacon batteries bi-annually, given ByteLight is powered by a light fixture with a 65,000 hr lifespan

Fast forward a few days and we're live at LIGHTFAIR (#LFI2014) in Las Vegas at the GE booth, unveiling the solution for the first time! 

For more live updates from our team at LIGHTFAIR follow us on Twitter, Facebook, Google+, and LinkedIn.