#liba rubenstein

[msnbc]

Head Tumblr-ers pumped about the FCC's net neutrality vote!

"The ability for anyone who has a good idea to start a company in their garage, all those great stories, wouldn't really be possible without net neutrality."

-Liba Rubenstein, Director of Social Impact & Public Policy at Tumblr

Watch the msnbc original video: http://on.msnbc.com/1zn7Vpo

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“We don’t have an army of lobbyists to deploy. We don’t have financial resources to throw around. What we do have is access to an incredibly engaged, incredibly passionate user base, and we can give folks the tools to respond.” — Tumblr's Liba Rubenstein (libawr) on advocating net neutrality. Liba is quoted in The New York Times, which reports the FCC will uphold net neutrality on Feb. 26, 2014 and "approve regulating Internet service like a public utility, prohibiting companies from paying for faster lanes on the Internet."

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Tumblr users are...

50% more likely to go to a political rally

2.2 times more likely to advise others on current events and politics

108% more likely to be registered to vote

I remixed this slide from a presentation by Tumblr's Liba Rubenstein (libawr).

Note: These comScore figures compare Tumblr users to the "average user of the Internet between ages 18 and 34." According to Tumblr, the 18-to-34 age segment is the platform's largest — making up 41% of Tumblr users.

Sources: TED Open Conversation (one-hour video) on May 28, 2014, data from comScore and photo by James Cridland.

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"There is a narrative out there about clicktivism or slacktivism. Young people might share a lot online. Or they'll click like on something. But they won't necessarily take these more impactful actions. We find that, at least with the Tumblr audience, the kind of rabid engagement that we get online is actually very related to the way that our same users interact offline. They're just super-engaged, influential people." — Liba Rubenstein (libawr), Tumblr's Director of Outreach See more at philantrophy.com