Oct 1, 2025
The 90-Day Sprint
Why Licensing Campaigns Need Deadlines — and What Happens When They Don’t One of the most common questions we hear from IP owners is: “How long should I expect a licensing campaign to take?” The truth is, licensing is not a quick win — but it also shouldn’t be a never-ending process. Too many campaigns fail not because the IP lacked value… but because the process lacked urgency. The fix? 👉…