#linkbuildingbasics

[smartsearch]

The Power of Anchor Text in Link Building

What Is Anchor Text?

Anchor text is the clickable text in a hyperlink. It helps search engines understand the context of your linked page.

Types of Anchor Text

Exact Match – Uses your target keyword.

Partial Match – Includes part of your keyword.

Branded – Your brand name.

Generic – “Click here,” “Read more,” etc.

Best Practices

Keep anchor text natural and varied. Over-optimisation can trigger penalties.