Perfect LinkedIn Profile and Summary for your Job-Search or Prospecting – A Checklist!
Face it: you’re on LinkedIn to sell. But you’re not just selling your skills, or goods or services – you’re also selling yourself. There is more value in being interested, than in being interesting. Rather than emphasizing your greatness, talk about what you can do for others.
From our experience helping our clients grow their target audience on LinkedIn, we’ve narrowed it down to the following key aspects – use this checklist to enhance your own profile:
Get people’s attention with a noteworthy and current profile
Treat your headline like your 120-character elevator pitch – make it count!
Use a professional headshot
Add a distinctive touch with a quality background image
Fill out all of the applicable sections
Do not use your job title here
State what you can do for your target audience
Focus less on how great you are, and more on how well you can serve
Check how it looks on mobile (especially line breaks; adjust phrasing as needed)
Go with a solid background
Make sure that it’s recognizable as you
No unmodified stock images
Take your own photo, buy an image, or modify a stock image
Again – check it on mobile; only the first one-to-two lines will show in browse, so make them count!
Edit for proper spelling and punctuation
LinkedIn highlights completed profiles
Stand out amidst the crowd
Maximize your SEO with targeted keywords (use Google Keyword tool to find relevant keywords)
Go with the “Other” website option to clearly link to your own site
Claim your monikered Profile URL
Keep only the relevant endorsements, and arrange your skills by importance
Add any of your own media – and a video to really pop
Expand your circle of influence
Find people with common interests or backgrounds and make new friends right here on LinkedIn
Utilize the Advanced Search option to target your connections
Always send personalized messages for connection requests
Write articles that add value to your readers and intrigue new followers
Join groups that are aligned with your mission and interact with fellow members
Set your “Profile viewing options” to “Full profile” with the “Your name and headline” option
Utilize the Relationships feature to keep track of how you’re connected to whom
Always post with a positive attitude, and keep it business-related
Collect Recommendations through personal requests with suggested components
Let people know about your interest in them
Stalk anonymously as needed, in “Private mode”
Start by offering support
Build trust and familiarity
Make requests only after a relationship is established
Integrate your whole approach with a goal-oriented strategy at every step
Be single-minded about it – what’s the one thing you’re you after here?
Showcase what you’re offering – how are you trying to impact the market?
Differentiate yourself among your competition – what makes you special?
ENGAGE your audience – who are you, who are you addressing, and why?
Follow inspirational leaders to keep you learning and growing
LinkedIn is the biggest professional networking service out there, and it has vast potential to substantially impact your business or career – when used correctly. If you would like help tightening up your profile and growing your audience, don’t hesitate to drop us a line.
Resource : https://kuware.com/blog/perfect-linkedin-profile/
