#live messages

[what-breaks-my-heart]

[fierycavalier]

[pubbleio]

Brands Are Wasting Money on Facebook and Twitter, Forrester Says

Marketers are increasingly turning to social networks such as Facebook and Twitter in an attempt to start "conversations" and "relationships" with consumers. According to research firm Forrester, they might be wasting their time and money doing so.

Post from the Wall Street Journal picking up on the Forrester research. Anecdotally, we have been hearing this from Brands for a while. The smarter brands really get the power of owing their own community.

We're not saying that Marketing on Facebook is bad. But using Facebook or Twitter as your primary engagement tool with your community is a really bad idea. Your social channels should be "one of" NOT the "sum of" your community engagement channels.

The key take away here is: build your community on your website and support the types of engagement options (Q&A, Messages, Chat) that your community has become accustomed to on the social web. Pubble can help you to get this right.