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[techthoughts]

[Week 04 - Tech Thoughts] 

Customer Discovery: Interview Planning and Hypothesis Testing

Week four’s discussion, which was also the first of the live lecture series was initiated by Ms Diane D. Eustaquio, an insightful discussion about customer discovery. She mentioned the critical points of formulating the right questions to familiarize better and know the target market of any startup company and how the hypothesis helps in visualizing the outcomes of the product/service from a customer’s point of view.

We were then tasked to interview three strangers to represent our general market and formulate the right questions and construct a hypothesis. Our team took time to interview these individuals and ask them the questions we thought would help us get to know them better as individuals and prospective consumers of our application - NavigaTour.

We asked about their demographics, why they visit malls in CDO, their choice of malls, their decision making processes, and their wants, desires, or goals. We then aligned our product according to the responses of the people we’ve interviewed. Further, we created a hypothesis that mentions what would have happened if our consumers utilize our product.

The task was sort of time-consuming as we had to take the time to understand their perspective and analyze their responses and ensure whether or not they aligned with the team/company’s goals and objectives.

Overall, it was an excellent way for us to realize where we can improve and what we can do to cater to our future consumers’ needs.

[missnevainc]

Los Angeles' Prestigious Musicians Institute Set To Launch Online Courses Musicians Institute Online Enrollment Now Open As Classes Begin July 17 LOS ANGELES, June 8, 2017 /PRNewswire/ -- The prestigious Musicians Institute, established in Los Angeles in 1977 and built on the idea that musicians should teach and learn from other musicians, is launching online courses for the first time in its history on July 17. Enrollment is now open to students around the world for MI Online (MIO's) exclusive online courses, which include jazz, blues and rock guitar legend Scott Henderson's 'Approach to Guitar Improvisation' course. Other courses include an 'Intro to DJing', 'Harmony and Theory Fundamentals' and 'Ear Training Fundamentals', with a growing catalog in the coming months.   The 10-week courses, each priced at $799, will provide a mix of pre-recorded video lessons, weekly assignments and #LiveLectures using innovative streaming technology, all online. With small-sized classes capped at 20 students, MI Online's highly interactive, feature-rich Learning Management System (LMS) allows students to engage in discussions and lectures with their classmates and instructors. Students will receive personalized feedback directly from their instructors, all of whom are accomplished musicians and Musicians Institute faculty. The course content is fully artist-driven, designed to help students gain real-world musical skills and training. Available courses and their focus areas include: Scott Henderson's Approach to Guitar Improvisation: Learn #guitarimprovisation techniques online and become a better artist with jazz, #rock and #blues guitar legend #ScottHenderson . Explore how to apply diatonic scales, Scott's approaches to fretboard organization and much more.Intro to DJing: Become an artist, fuel your love of music and learn how to develop your DJing skills with MI Online's #DJcourse for beginners, written by celebrated #DJ and industry veteran #CharlieSputnik .Harmony and Theory Fundamentals: Master music fundamentals with MI Online's #Harmony and Theory Fundamentals course. In this #musictheory course, presented by #jazzguitarists Mark Cally, you will learn material..