#localvoice

[enaldy]

About last night... such a great worship time, I really needed so.e words that were spoken in this place! Ainda sober ontem... tempo maravilhoso com Deus, eu realmente precisa ouvir algumas palavras q foram dittas neste lugar!! #outcrytour #jesusculture #localvoice #worship #louvor (at Paramount Theatre of the Arts)

[bishaca]

@anirudhofficial #LocalVoice semmma #Dandanakka nakka nakka nakka 🎵 #Dandanakka nakka 🎶 https://www.youtube.com/watch?v=kCDtfsZkWCE&feature=youtube_gdata_player

[momentfeedevents]

Release v2.25: Video Ads & Improved Local Voice Functionality

MomentFeed has been hard at work with some updates that will continue to change the way our clients do localized marketing. This latest release includes:

Ad Performance Map

Facebook Video Ads

Tracking & Conversion Pixels

Day and Time Cycling on Campaigns

Post Editing in LocalVoice

And much more!

Below is a detailed breakdown of these new features. As always please reach out to your Client Success Manager with any questions you may have.

CAMPAIGNS

Ad Performance Map

While MomentFeed makes it easy to view both aggregate campaign and individual location data from the Campaigns Insights Dashboard, it can still be a challenge to identify regional trends that might help optimize future campaign performance. MomentFeed’s new Ad Performance Map allows advertisers to view heat maps displaying ad performance at the location level as well as the targeted radius around each location (for Local Proximity targeting). Not only does this allow for easy, at-a-glance campaign analysis, it also makes a great visual for external presentations of campaign reach and impact.

The Performance Map is accessed through the Campaigns Dashboard by clicking the Campaign name and selecting the Show Map button on the location-level breakdown.

Video Ads

In 2014, 3.6x more video content was viewed on Facebook than in 2013. There were over 491 million video views on Facebook last September alone (and that’s just for desktop). Needless to say, video marketing presents a tremendous opportunity for brands to reach consumers with relevant content on Facebook. With this release, those brands can now use MomentFeed to launch and manage those Facebook video campaigns, but at a hyper-local level.

Creating a New Video Campaign in MomentFeed Create a New Campaign and fill out the “Type” information. On the “Creative” tab, upload the video file as well as a photo, which will serve as the “Cover Image” for your video (what Facebook users will see before the video plays).

Note the following file requirements when creating video ads on Facebook:

Recommended cover image size: Your cover image will show on your ad when the video is not playing. It should be at least 1,200 x 675 pixels

Video: 1,080 pixels

Ratio: 16:9 ratio

File size: 1GB maximum

Text: 90 characters

If one of the goals of your video campaign is to drive users to a website, you can include a URL link as well as a call to action button to the ad. These will be displayed to viewers at the end of the video.

Notes:

Local Proximity Targeting is currently not available for video ads. This is a Facebook limitation that we’re working to have lifted.

The custom MomentFeed objectives click-to-call, click for directions and click to order cannot be combined with video creative.

Tracking & Conversion Pixels

MomentFeed’s localized Facebook campaigns are ideal for driving offline conversion. Tests have also proven that localized targeting and messaging are highly effective in driving online conversion as well. To better track these conversions, Campaigns now supports Facebook tracking and conversion pixels. When placed on your website, these pixels track the actions taken by Facebook users on web link ads, allowing for a more true measure of results & ROI.

With MomentFeed, you can either create new Facebook pixels or import existing pixels directly into Campaigns.

Importing Existing Facebook Pixels If you already have Facebook pixels set up on your web pages, importing them into Campaigns is easy. From the dashboard, select the “Tracking Pixels” option.

Next, select the “Pull FB Pixels” button. This will initiate the sync process with Facebook, importing all existing pixels for the connected Ad Account. All verified pixels can be used immediately in new MomentFeed Campaigns.

Creating New Facebook Pixels To create a new pixel, navigate to the Tracking Pixels dashboard and select the “New Pixel” button.

Give your pixel a unique name and then assign an appropriate tag for the tracked action. For example, if the goal is to drive online orders from a local restaurant, Checkout would be the appropriate tag.

After the pixel has been created, you will need to copy the pixel code by selecting the red “View Pixel Code” button. This line of code will then need to be inserted into the HTML of your tracked webpage.

Note that you do not need to create a different tracking pixel for each local instance of a Page (i.e. every local landing page on your website). So long as the measured action is the same, the same pixel can be used across all local Pages. That same pixel does however still need to be placed correctly for each page you would like to track.

Once the pixel has been placed on your web page(s), the pixel will need to be verified. To verify a pixel, simply visit one of the web pages where the pixel has been placed. Refresh the pixel status in MomentFeed. The status should change from Unverified to Verified.

Adding Pixels to a Campaign Once a pixel has been verified, it can be added to a campaign. There are two types of pixels that can be attached to a campaign: Conversion and Tracking.

A conversion pixel will optimize bidding to drive a specific conversion (e.g. checkouts or mailing list registrations). These will become the primary “Actions” that the campaign is optimized to drive.

A tracking pixel on the other hand will not impact the bidding for the campaign but will, instead, allow basic tracking of web page actions (e.g. key page visits/views).

Note that both tracking and conversion pixels can be used in tandem to track the customer journey through the funnel. For example, a tracking pixel could be placed on the Order Page while a conversion pixel can be placed on the Checkout Page. This is a great solution for brands that drive online orders for offline transactions, like food delivery or pickups at specific locations.

Day & Time Cycling

When marketing to consumers around individual locations, it’s critical that the message be delivered at not only the right place, but also at the right time. After all, asking customers to “click for directions” to your nearby business doesn’t make much sense if that location isn’t open. Day & Time Cycling in MomentFeed Campaigns eliminates this problem by allowing brands to run their ads only at specific times on specific days of the week. It’s an ideal solution for time-sensitive messaging like lunch specials, recurring day-specific promotions, etc. and minimizes the ad waste generated by off-hours impressions.

To add Day & Time Cycling to your campaign, select the “Active Period” options on the “Type” tab in the Campaign Creation Wizard.

Note that multiple time ranges can be specified for the selected “Active” days. So, for example, an ad could be scheduled to run only before lunch and dinner hours at your restaurant, maximizing relevant reach among customers that are most likely to be interested in the message.

Detailed Campaign Actions Breakdown

One of the challenges of measuring user actions on Facebook campaigns is that Facebook does not roll up ad-level actions into campaign-level totals. The more ads a brand runs in a campaign, the more difficult it is to pull these user action data together at the campaign level. To better understand the types of engagements your campaign is generating, visit the Campaigns Dashboard and click the number in the “Actions” column. This will open the Campaign Actions breakdown.

There are two tabs in the Campaign Actions breakdown. The first tab shows a count of the total objective-oriented actions. For example, if the objective is Website Clicks, the Actions tab would display the total Link Clicks. The second tab, Inline Actions, shows the aggregated breakdown of all other engagement activity on the campaign.

Faster Audience Estimations

When a Facebook campaign originates from a single brand page, estimating the potential audience size is fairly straightforward. Targeting options are sent to Facebook and the potential audience size, as well as estimates on CPM, CPC, etc., are returned. Running these estimations simultaneously across hundreds or thousands of Location Pages, as is done in MomentFeed, is a far more complex operation that pushes the limits of Facebook’s API. As a result, we’ve seen some slowness in audience estimation for larger campaigns. In this release we’ve made some big improvements to the way our estimations are run, dramatically increasing the estimation speed on large national campaigns.

Automatic Retry of Failed Ads

When a campaign launches across a thousand locations at once, it’s not uncommon for Facebook to return an error on a handful of locations. In the vast majority of cases these are general Facebook errors that have nothing to do with the actual ad that was submitted. Rather than allow the ad for that location to fail outright, MomentFeed Campaigns will now retry any failed ad automatically up to 4 times until successful. These retries reduce unnecessary time spent troubleshooting when Facebook throws unnecessary and random errors on a handful of ads in a campaign.

LOCALVOICE

Editing Pending Posts

Sometimes the creative on a pending post needs to be changed before it goes live. Perhaps there’s been a last-minute change to the creative or there was a typo in the original post. Previously in MomentFeed, users wishing to make a change would need to delete the post then start over from scratch. In this release, LocalVoice users will be able to edit the text and image elements of a pending post before they go live.

To Edit a Pending Post

Go to the Published tab and check the box for a single piece of pending content (indicated by a yellow status bubble).

Click the edit button. This will launch the publishing wizard.

Edit the content as you like.

Preview and save the post. The new version of the creative will be posted on the originally scheduled date and time.

Notes:

Edit capability only applies to pending content. Content cannot be edited after it has been published.

Currently, only content text and images can be edited prior to publishing.

Re-Tweet Capability

In the latest of a series of enhancements to MomentFeed’s Twitter capabilities, this release brings the re-tweet to LocalVoice.

To Re-Tweet a Piece of Content

Click the re-tweet icon…

Edit the post (optional) and click Publish.

A record of your re-tweeted content will be kept on the Published view in LocalVoice.

Release v2.25: Video Ads & Improved Local Voice Functionality was originally published on MomentFeed

[momentfeedevents]

Release V2.24: Campaigns Improvements, LocalVoice Updates, and PinSync API Enhancements

The following is a very detailed look at our V2.24 release. Feel free to just skim through to find what you’re looking for – it won’t hurt our feelings! As always reach out to your Account Manager or email [email protected] with any questions you may have. Here is a summary of what’s covered in this post:

CAMPAIGNS

Custom & Lookalike Audience Targeting

Facebook Audience Network Ad Placement

Campaign KPI Summaries

Optimization Enhancements

Cloning Campaigns

Enhanced Error Logging

LOCALVOICE

Facebook Link-Type Post Publishing

PINSYNC

API Enhancements

CAMPAIGNS

Custom & Lookalike Audience Targeting

Facebook has introduced a variety of advanced tools for targeting ad spend to reach the most relevant audience possible. One of the most powerful of these tools is targeting to Custom and Lookalike Audiences. In this release, MomentFeed customers can now target their localized ads to both Custom and Lookalike Audiences, giving brands a powerful new way to reach relevant consumers at the individual store level.

For those who might be new to these options, here’s a quick breakdown:

Custom Audiences: Custom Audiences allow advertisers to target their existing contacts with Facebook ads. For example, let’s say ACME, Inc. has 10,000 customers in their loyalty program. ACME knows that these customers are most likely to be interested in their messaging and are responsible for a significant percentage of their in-store revenue. Rather than target the broader Facebook user base, ACME could add that list of customers to their Facebook campaign as a Custom Audience.

Lookalike Audiences: Lookalike Audiences let brands target users that are likely to be interested in their business because they share similar characteristics with existing customers. For example, let’s take our list of 10,000 loyalty program members at ACME, Inc. There are likely other Facebook users that are very similar to these customers that ACME would also like to target. To expand their relevant reach, ACME can create a Lookalike Audience, made up of Facebook users sharing similar characteristics as their original Custom Audience of 10,000 loyalty program members.

Using Custom Audiences in MomentFeed

To use Custom Audiences in Campaigns, you must first create an audience. Go to Campaigns, select the “Audiences” option from the menu and click the “New Audiences” button.

This will take you to the Audience Creation page. Before actually creating a custom or Lookalike Audience, you’ll need to accept Facebook’s Terms of Service. Make sure you read the terms carefully before accepting and creating your Audience. Note that you will only need to do this once per ad account.

Once the Facebook’s Terms of Service have been accepted, you’re ready to get started with Custom Audiences. Fill out the fields for Name and Description. Select the Field Type you’ll be providing to Facebook for matching to their user base. Email is the most common. You may also choose to include an optional Opt Out Link, so users can choose not to be targeted. Finally, select the “Choose File” option to upload your audience data. The data file requirements are as follows:

The file must be in CSV or TXT format with each item separated by a newline/return.

The file should contain only one column of data. A header row should not be included.

A file should contain as many contacts as possible. Facebook requires a minimum audience of 20 for any ad set and not every contact submitted will successfully match to a Facebook user.

Email addresses and UIDs should be in cleartext. E.g. [email protected] or 9876543.

Phone numbers should be in the format country code + number, with numeric characters only. E.g. A US number would be formatted as 16502345678.

It may take up to one hour for Facebook to finish generating the Custom Audience. The status of your Audience can be monitored directly from the MomentFeed Audience dashboard. When the audience is in a “Ready” state, as indicated by a green bubble, it can be included in or excluded from the targeting for any campaign. On the targeting tab of the Campaign Creation Wizard, select whether the Custom Audience should be Included or Excluded. Locate the desired audience by typing its name into the adjacent search field.

Note that Custom Audiences are targeted in addition to other selected options. For example, a Custom Audience called “Loyalty Program Members” could be further segmented, by selecting specific interests or demographics. Proximity targeting can also be used, to only reach Loyalty Program members within a specific radius of a business location. When using proximity targeting, it will be wise to start with as large a custom audience as possible, to ensure that each location possesses an audience of sufficient size (greater than 20) to allow an ad. In cases where the Custom Audience is too small, a Lookalike Audience could be added to increase reach.

Using Lookalike Audiences in MomentFeed

While Custom Audiences are a powerful tool for targeting existing customers, these audiences might be too small to drive the expected results for a given campaign. Lookalike Audiences can be used to expand a brand’s reach to audiences that are similar to existing Custom Audiences or Fan groups. Note that the audience upon which your Lookalike Audience is based must have a minimum of 100 users. As is the case with Custom Audiences, it could take several hours for Facebook to generate the audience and make it ready for use.

The process for including or excluding a Lookalike Audience in a campaign is identical to the process for a Custom Audience.

Facebook Audience Network Ad Placement

Connecting with consumers on mobile is critical to driving awareness and offline conversion. The Facebook Audience Network allows advertisers to extend the reach of their ads to audiences on 3rd party mobile apps outside of Facebook. With the Audience Network, brands can apply the same level of local and personal targeting as native Facebook ads to a far wider range of app-based mobile consumer experiences.

Audience Network ads use a flexible creative template that can appear in one of three formats: Banner, Interstitial or Native. The good news is that you don’t need to do anything special to format your Facebook ad for the Audience Network. Facebook handles it all automatically.

Distributing an ad on the Audience Network via MomentFeed is easy. First, create an ad that includes a URL link. Currently, Facebook requires that every ad published to the Audience Network be a link-type ad. An image attachment is also required. Simply select one or more traditional placement options (Desktop News Feed, Mobile News Feed and/or Right Rail) then select Audience Network.

Click “Save” to generate a preview of the ad in the Audience Network.

Select the campaign targeting parameters, as you would for any other campaign and click Publish. That’s how easy it is to run localized Facebook-powered ads on third party mobile apps.

Campaign KPI Summaries

Lists of ad campaigns and their results are great for analyzing the specifics of a given campaign. Unfortunately, they’re not effective for tracking overall campaign activity and KPIs over time. To make it easier to understand campaign activity at-a-glance, we’ve introduced KPI summaries to the Campaigns dashboard. Simply filter for the desired date range, and the KPI summaries will calculate your relevant results and actions for that period.

Campaign Optimization Enhancements

MomentFeed is the first platform to deliver localized Facebook ads at scale and the only solution leveraging Local Awareness targeting at the enterprise level. As such, we’re learning more each day on how we can best optimize ads across hundreds or thousands of locations to maximize customer success. In this release, we’ve managed to significantly reduce the CPM for localized ads in MomentFeed, up to 50% in some of our early testing.

Cloning Campaigns

Experimentation with different combinations of creative and targeting is essential to developing an advertising strategy that maximizes real business results. When a campaign is successful, brands should iterate on that success by implementing similar tactics in future efforts. To make this easier, MomentFeed users can now clone previous campaigns directly from the Campaigns dashboard.

To clone a campaign in MomentFeed, simply click on the campaign status icon and select the “Clone Campaign” option. This will create a new campaign draft based on the previously used creative and targeting options. Edit as you like and click “Publish” to launch the cloned campaign.

Enhanced Error Logging

Launching hundreds or thousands of localized ads at once is a far more complex operation than simple brand-level advertising on Facebook. While MomentFeed validates as much campaign data as possible before publishing, there are still instances where an ad may fail for a given reason. An example of this might be text that exceeds 20% of the ad image. Another might be an ad that features alcohol but is not targeted to users that are of legal drinking age. In cases like these, MomentFeed now provides detailed error logging.

To access, click the status icon for the failed campaign and select the option to “View Errors.”

This will launch a modal with a detailed view of the errors.

LOCALVOICE

Facebook Link-Type Posts

Ok, this one is long overdue. One of the more regular pieces of customer feedback we’ve received over the past year has been the need to support Facebook’s Link Post type. Previously, publishing a link in a Facebook update via MomentFeed had to be done by copying and pasting the URL into the body of the text. Starting today, links can be added through the supported Facebook fields in the LocalVoice publishing wizard.

To activate a link-type post, simply paste a URL into the Add Link section of the publishing wizard.

Prior to publishing, a preview will show exactly how the post will appear when published to Facebook.

PINSYNC

API Enhancements

Some MomentFeed customers have established direct API integrations between their location data and PinSync. This type of connection ensures that the data in MomentFeed and on the search and social sites we integrate with are always as up-to-date as possible. Previously, the PinSync API supported only the basic location metadata. In this latest version, however, we’ve made it easy for brands to update any location-specific data field they like (categories, manager name, tags, custom fields, etc.), directly through the PinSync API.

If you are interested in learning more about direct API integration with MomentFeed, please contact your Account Manager. It can dramatically simplify the process of location data management.

Release V2.24: Campaigns Improvements, LocalVoice Updates, and PinSync API Enhancements was originally published on MomentFeed