Measuring Design Effectiveness: Logo Survey
Our first assignment in the course Measuring Design Effectiveness aimed its focus on researching and analyzing 5 chosen logos to narrow the choice down to a final option. By reaching out to our target audiences, our survey results were answered in a favorable direction. Throughout the surveying process, it was interesting to note that logo option 2 was not chosen at all to have any representation of what Urban Gardens To-Go stands for. Close in the rankings came Option 1, 3, and 5 when looking at individual questions where question 4 did have a few votes but not enough of an impact. However, Option 3 has the stronger representation of Urban Gardens To-Go’s brand image and the highest votes for being a strong represented logo.