The Long Quotation, 5/31/13: Douglas Coupland
“But somewhere around 2003 the texture of daily life inside Western media-driven societies began to morph, and quickly, to the point where, a half-decade later, it’s now obvious to people who were around in the twentieth-century that time not only seems to be moving more quickly, but it’s beginning to feel funny, too. There’s no more tolerance for waiting of any sort. We want all the facts and we want them now. To go without email for forty-eight hours can trigger a meltdown. You can’t slow down, even once, ever, without becoming irrelevant. Music has become more important because music is a constant. School reunions are beside the point because we already know what our old classmates have done. Children often spend more time in dreamland and cyberspace than in real life. Time is speeding up even faster. And then the economy collapsed in a weird way that felt like a hard-to-describe mix of Google, The New York Times’s website, pop-up ads for Russian pornography websites….All this information and more has overtly, osmotically, or perhaps inadvertently damaged a collective sense of time that has been working well enough since the Industrial Revolution and the rise of the middle classes. This “timesickness” is probably what killed the economy, and God only knows what it’s up to next….People are now doing their deepest thinking and making their most emotionally charged connections with people around the planet at all times of the day. Geography has become irrelevant….Time speeds up and then it begins to shrink. Years pass by in minutes. Life becomes that strange experience in which you’re zooming along a freeway and suddenly realize that you haven’t paid attention to driving for the last fifteen minutes, yet you’re still alive and didn’t crash. The voice inside your head has become a different voice. It used to be “you.” Now your voice is that of a perpetual nomad drifting along a melting landscape, living day to day, expecting everything and nothing.”
This is such a good description of how it feels to be caught up in the Internet now—to feel irrevocably bound to the instantaneous, to feel as if your response time is always too slow, to feel immediately irrelevant because you didn’t publish your gut reaction right away and immediately nostalgic about an experience because the act of documenting every event separates you from the direct knowledge of unmediated experience. You have to “keep up” with your feeds, your media consumption, the news, music, and everything else that might have happened today-this minute-that-minute, because you feel obligated to. We feel the need to make a decision about whether to share any thought we might have. This is a new feeling, and it isn’t a good one. Most of the time it feels like dread.
Douglas Coupland, from Marshall McLuhan: You Know Nothing of My Work! buy here.















