Jul 24, 2016
[Solved] R code for AdStock rate in Marketing mix modeling
[Solved] R code for AdStock rate in Marketing mix modeling
Marketing mix is an important tool to understand the effect of our marketing budget and helps to prioritize different channels. In the role of data analyst you would certainly come across this term and sometimes you would need to develop a model for the same. As we discussed in our previous blog, AdStock is one of the most important entities in Marketing mix modeling and this should be addressed…
View On WordPress