Jun 30, 2015
Cannes 2015 Day 4 / Lucy Hocking, BBC
How to prepare and deal with tough interviews.
ME: "Where do you find your stories?"
LUCY: "Twitter, local reporters, and stuff people send me."
ME: "What about stories about ads?"
LUCY: "Clever, funny and meaningful ads are the ones news pick up."
TIPS FOR INTERVIEWS
Engage with the interviewer.
Don't use industry speak.
Give personal examples.
Simple answers.
Don't answer what you don't want to answer. Just be polite and say what you want to say.
Have a clear message you want to get across.
Always have good haircut and makeup (even if you're a man).